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	<title>Comments on: Marketing Smarter #2: The Messaging Platform&#8217;s Building Blocks</title>
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	<link>http://copywriterunderground.com/2006/08/12/marketing-smarter-2-the-messaging-platforms-building-blocks/</link>
	<description>Copywriting Beyond the Words :: The Freelance Writer's Life</description>
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		<title>By: &#187; Writing Cheap? The Five Steps Every Struggling Writer Should Take. The Copywriter Underground: Copywriting Beyond the Words :: Modern Marketing Strategies for Copywriters &#38; Businesses</title>
		<link>http://copywriterunderground.com/2006/08/12/marketing-smarter-2-the-messaging-platforms-building-blocks/comment-page-1/#comment-90</link>
		<dc:creator>&#187; Writing Cheap? The Five Steps Every Struggling Writer Should Take. The Copywriter Underground: Copywriting Beyond the Words :: Modern Marketing Strategies for Copywriters &#38; Businesses</dc:creator>
		<pubDate>Tue, 28 Nov 2006 19:39:45 +0000</pubDate>
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		<description>[...] Build a Messaging Platform. Who are you? What are you selling? Why would anyone work with you? If you can&#8217;t answer these questions, your prospects can&#8217;t either. I list the elements of the messaging platform here. [...]</description>
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