Copywriting Beyond the Words :: Modern Marketing Strategies for Copywriters & Businesses
By Tom Chandler on Sep 22, 2006 in Copywriting | 0 Comments
Offshoring, outsourcing… it’s been happening for years to sales, support, and technical staff.
Are copywriters next?
This post from Search Engine Journal suggests it’s already happening. But can a writer from India or China really sell to other cultures (like Americans)? I wouldn’t bet on the answer being “no.”
If you’re not adding value to your client relationship [...]
By Tom Chandler on Sep 20, 2006 in Blogging, Copywriting, Engagement Marketing | 0 Comments
The basis of engagement marketing is… engagement (not surprisingly).
So why do so many interactive, “two-way” blogs think their job is finished when their entry is posted?
Talking Back. It’s a Good Thing.
You can’t engage someone if they think you’re not listening. And in today’s Web 2.0 world, feedback (in the form of comments) is critical.
Otherwise - [...]
By Tom Chandler on Sep 17, 2006 in Copywriting, The Best Of the Underground | 0 Comments
I recently read an article about mental barriers to performance, where the writer offhandedly asserted that 17′ had become a mental barrier to women pole vaulters (no one’s broken the mark).
It was an attempt to draw on a real-life example of a mental barrier, but what he didn’t consider was that most of the track [...]
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Tom Chandler has written copy and consulted on marketing issues for more than 20 years.
He writes three blogs and lives at the base of a 14,000' volcano.
Despite this, he remains amazingly youthful and handsome.
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