It’s an apology day. Instead of posting here, I’ve been slaving over a hot keyboard writing new business pitches.

I’m a freelancer, and paying your new business dues - in one form or another - is simply part of the freelance experience. Some of my colleagues love the chance to pump up the volume a bit, and selling themselves is easier than selling a client.

I’m the opposite.

It’s easy to sit with a client, absorb their goals, the market, digest the mess, and create a plan. Hardly any tougher than breathing.

Creating the same for me involves all sorts of mental gymnastics. It’s a schizophrenic experience, involving as it does the ideas of self-worth (as measured in cold, hard dollars) and a decision about what’s next. Build on recent online “new media” successes, or pursue traditional projects.

Each copywriter answers those questions for themselves. I’ll let you know mine in an upcoming post.

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