Will your state-of-the-art Web site sink or swim under the weight of a single printed piece?

Maybe.

Signal vs. Noise posted an excellent idea; every commercial site should create a single printable sheet that sums up the site’s key selling points.

The idea is this; the person reading the Web site might not be the decision maker, and a single pitch page makes it possible for them to sell your product up the food chain.

It’s a great idea, and though I’m a fanatic about leave-behinds, this was a blind spot for me.

Every good pitch I’ve been involved in leveraged a leave-behind piece that summed up the pitch for the pitched.

It was often critical. That’s because corporate pitches often fly because the seller secured a champion on the inside. It only stands to reason that arming that person with strong collateral can’t hurt.

In the case of a Web site, you won’t know who your champion is - so arming them with only a URL isn’t enough. A one-page printable brochure on your site? It’s a sound sales strategy for copywriter and client alike.

[tags]pitch, collateral[/tags]