The Copywriter Underground

Will your state-of-the-art Web site sink or swim under the weight of a single printed piece?
Maybe.
Signal vs. Noise posted an excellent idea; every commercial site should create a single printable sheet that sums up the site’s key selling points.
The idea is this; the person reading the Web site might not be the decision maker, and [...]

I’m a big advocate of pursuing companies you want to work with instead of blindly marketing and accepting whatever comes back. But turning a short, carefully vetted list of prospects into a roster of clients has never been easy.
Enter the Lumpy Mailer
It’s the digital age, I’m online, so my first contact would come via the [...]

It’s an apology day. Instead of posting here, I’ve been slaving over a hot keyboard writing new business pitches.
I’m a freelancer, and paying your new business dues - in one form or another - is simply part of the freelance experience. Some of my colleagues love the chance to pump up the volume a bit, [...]

These come to us courtesy the genius of an apparently zany Bonnie Boots at writesideout.com

Today is Elmore Leonard’s birthday, and while Leonard wrote fiction (and a lot of it), he once said something every copywriter or blogger should stick on their monitor.
When asked why his books were so widely read, he simply said “I leave out the parts that people skip.”
This doesn’t mean every marketing effort must measure out [...]

Communications giant Verizon just announced a company blog that promises a response to questions within 24 hours.
It’s interesting that a blog offers small and medium-sized businesses a channel where they can clearly out-compete their larger brethren (not that there are any small players left in this market), yet many are failing to embrace this new [...]