The Copywriter Underground

Those rabidly unusual folks at the Fresh Creation blog have found what may prove to be the ultimate copywriter’s caffeine delivery system - the self stirring coffee mug:

http://www.youtube.com/watch?v=0hderubQMDw

It’s further proof that here at the Underground, we never relent in our pursuit of the things that improve your writing…Technorati Tags: coffee, cup

The success of Lance Armstrong’s “Livestrong” wristband has spawned a raft of imitators.
Like most interesting ideas, it’s been copied to death, to the point where it’s time for it to die.
I’d say that zany bunch over at the Podium Cafe cycling site agree:

(Unfortunately for those looking to join the anti-wristband crusade, it’s a limited edition.)
It’s [...]

A recent post on the Struggling Writer blog chronicled his decision to stop writing 650-word Web articles for $15.
His reasoning was simple: He wasn’t making a living wage.
I’m not here to denigrate low-dollar Internet article jobs. But I would ask those writing them a hard question.
Are you really making a living wage?
Even a basic wage [...]

If you’ve uncovered the Copywriter Underground, chances are you already read other writing/marketing blogs. Fair enough. I don’t demand total fidelity.
Simple worship will do.
But just in case you’re looking for a few more good blogs to clutter your day, Michael Fortin has compiled a list of his favorites.
I found a few I’d overlooked, and even [...]

Thanks to that zany bunch at American Copywriter, we’ve got a hilarious spoof on all those “become a mechanic/writer/hot air ballonist” classes advertised on television.
This one’s for the Viral Learning Center - a company dedicated to teaching you how to produce viral Internet video.
If you’ve ever been tempted to take any advertised-on-tv courses, you’ll wince [...]

Earlier this week, I wrote the single best thing you could do for your freelance writing business isn’t finding new clients - it’s finding new projects to pitch to your existing clients.
Fifteen minutes a week is a good start.
So here’s the idea behind Fifteen Minute Friday.
As I move through my week, I’m going to try [...]

My presentation last night went gangbusters. They always do. But I always stress about them.
In this case, the group of small business owners were sharp. And what’s gratifying - given my constant harping on the subject on my Engagement Principles blog - was their quick grasp of the concept of engagement.
Indeed, the Copywriter’s Crucible offers [...]

At some point I’d think I’d get used to giving presentations. I’m working on one for tonight - a business class on Internet Marketing.
I’m better at it than I used to be. But the first time I got up and presented creative work for an ad campaign, I was so nervous my eyeglasses fogged. I [...]

Business development should be an integral part of every freelancer’s day. After all, everyone wants to grow their revenues.
To most, that means seeking out new clients. That’s valid. But it’s ten times more work than seeking out new projects from your existing clients.
Grow Your Existing Relationships.
A writer once told me the best investment any freelancer [...]

I’m tempted to not mention this (thereby increasing the odds I’ll win) but the notebookism blog is hosting a notebook giveaway, and all you have to do is guess a number between 1 and 5,000.
It’s so easy, even a freelance writer could do it. But hurry - don’t wait or all the good numbers will [...]