Blog schizophrenia. It’s nasty business, and I’m just saying no.

The Copywriter Underground was orginally fashioned to be my contact with other copywriters (none of whom live in my particular chunk of nowhere - 14,162′ Mt. Shasta).

But my interest in Engagement Marketing kept cropping up. Half the time I was talking to copywriters. The other half I was writing posts better suited to businesses looking to succeed online.

I know better.

Announcing The Engagement Principles - my new marketing blog. Engagement marketing is destined for big things, and it’s a natural extension of my interest in blogging, social media and the value-added copywriter’s role in it.

Intelligently practiced, I believe engagement marketing offers small and medium-sized businesses the ability to out-compete much larger companies online.

It taps into the passion that’s far more evident at small companies than big organizations.

It’s cost-effective. It’s nimble. And - unlike those expensive print ads so many companies buy - your customers can talk back to your blog. (A community based on shared passions and values is a hell of a competitive advantage.)

I could rant on for a long time. But I won’t. But give The Engagement Principles blog a visit. Add it to your RSS feed. Read the short white paper referenced in the sidebar.

And don’t be afraid to comment. Write well, Tom Chandler.