The Copywriter Underground

If I convince my readers of anything, it’s that the copywriters who add value beyond the words set themselves apart from the herd.

Part of adding value means staying current, and intelligently applying new marketing developments to your clients’ situation.

For example, John Jantsch of Duct Tape Marketing posted a note about a hosted “click-to-call” service for small business from Jaduka.

“Click to call” has been a staple contact point on the Web sites of larger companies for some time.

A customer clicks, their phone rings, and they’re talking to a service representative.

It’s an impressively seamless customer engagement point, and – until now – it’s been the province of larger companies.

Now anyone can add “click-to-call” to their Web site or other online contact point – even Google listings.

Jaduka even offers a free account.

I don’t know if it’s a useful tool for sole proprietors. But for a business of any size, it’s a great example of the Internet leveling the playing field.

And an excellent demonstration of yet another way to add value to your copywriting relationships.

[tags]duct tape marketing, click-to-call, click-and-connect, jaduka, copywriter, [/tags]