My presentation last night went gangbusters. They always do. But I always stress about them.

In this case, the group of small business owners were sharp. And what’s gratifying - given my constant harping on the subject on my Engagement Principles blog - was their quick grasp of the concept of engagement.

Indeed, the Copywriter’s Crucible offers some reinforcement for the idea of online engagement marketing with this nicely researched post. I’m bringing it along on my trip.

Engagement - especially in the areas of shared passions and values - offers the small business (and those who write for them) a potentially significant online advantage over their larger competitors.

The Crucible’s post concerned research suggesting online marketing was having just as strong (if not stronger) influence over the buying decisions across several demographics - not simply the younger crowd commonly assumed to be “Internet influenced.”

It’s an excellent read. I’m taking it on the road to my parent’s house, where my lovely wife and I are heading for Thanksgiving.

So no posts until next week. But a Happy Thanksgiving to everyone! And I leave you with one of the many things I’m thankful for - the beautiful place I live (14,162′ Mount Shasta).

Take care!

[tags]marketing, online marketing, Internet marketing, engagement, copywriter’s crucible[/tags]