The success of Lance Armstrong’s “Livestrong” wristband has spawned a raft of imitators.
Like most interesting ideas, it’s been copied to death, to the point where it’s time for it to die.
I’d say that zany bunch over at the Podium Cafe cycling site agree:
(Unfortunately for those looking to join the anti-wristband crusade, it’s a limited edition.)
It’s funny. And an excellent lesson for those jumping on someone else’s creative bandwagon.
Some ideas are played out long before they’re put to bed.
[tags]wristband, marketing, fundraising, lance armstrong, livestrong, podium cafe[/tags]
Comments 2
My favorite element of this (of which I had no role besides collating) is the idea of the guys/gals/kids on the assembly line in Shenzhen seeing them go by. I hope somewhere in a presumably windlowless, unpleasant factory, they brought a smile.
An inspired spoof. Let’s hope rest of the world gets the hint…
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