Comments on: This Week’s Fifteen Minute Friday Pitch Post: The Power of Fun http://copywriterunderground.com/2007/01/19/this-weeks-fifteen-minute-friday-pitch-post-the-power-of-fun/ Copywriting Beyond the Words :: The Freelance Writer's Life Wed, 04 Nov 2009 18:46:36 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Tom Chandler http://copywriterunderground.com/2007/01/19/this-weeks-fifteen-minute-friday-pitch-post-the-power-of-fun/comment-page-1/#comment-781 Tom Chandler Sat, 20 Jan 2007 18:53:50 +0000 http://copywriterunderground.com/2007/01/19/this-weeks-fifteen-minute-friday-pitch-post-the-power-of-fun/#comment-781 It's an effective technique - ideally suited for use by small businesses (and freelancers) marketing to a specific set of prospects. I once helped turn an agency review towards the "creative" shop by sending the prospect a brick, suggesting it would "Tip the scales towards the agency ready to deliver the freshest work." The cost? One brick, one box. The benefit? Big... It’s an effective technique – ideally suited for use by small businesses (and freelancers) marketing to a specific set of prospects.

I once helped turn an agency review towards the “creative” shop by sending the prospect a brick, suggesting it would “Tip the scales towards the agency ready to deliver the freshest work.”

The cost? One brick, one box. The benefit? Big…

]]> By: makethelogobigger http://copywriterunderground.com/2007/01/19/this-weeks-fifteen-minute-friday-pitch-post-the-power-of-fun/comment-page-1/#comment-780 makethelogobigger Sat, 20 Jan 2007 16:37:32 +0000 http://copywriterunderground.com/2007/01/19/this-weeks-fifteen-minute-friday-pitch-post-the-power-of-fun/#comment-780 I'm surprised more people don't try that. Considering how many of us still fall for the printed handwriting trick with no major brand logo, this 'lumpy direct' as I wil now call it, seems like a funny idea. I’m surprised more people don’t try that. Considering how many of us still fall for the printed handwriting trick with no major brand logo, this ‘lumpy direct’ as I wil now call it, seems like a funny idea.

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