Comments on: The PR Industry Loves Blogs. But They Aren’t Blogging. Is This the Online Writer’s Next Great Market?

By: Tom Chandler

Tom Chandler — Thu, 25 Jan 2007 21:43:18 +0000

I’d suggest blogging’s undervalued for several reasons. It’s new, it’s different, and it’s difficult to tie blog performance to revenues (the closer to the revenue stream you can get, the easier it is to get budget).

Not helping are the legions of writers willing to sell themselves, and to do so cheaply. I don’t equate writing a $15 SEO article with ghostwriting a “Thought Leadership” blog, but a lot of clients might.

Finally, I believe your average PR firm trembles at the idea of generating content for even a half-dozen blogs, much less blogs for their entire client base.

Be interesting to see if I’m right.

By: Matt Keegan

Matt Keegan — Thu, 25 Jan 2007 20:43:59 +0000

I have been blogging for some time now and have been waiting for a breakthrough regarding paid blogging. Currently, most positions are horribly undervalued and unappreciative of what goes into the job.

Hopefully, all of that will change as you have indicated.

By: Carson

Carson — Wed, 24 Jan 2007 21:41:17 +0000

Bingo.

I’ve spent part of this afternoon ruminating about the PR industry and SMPRs, which appear to be its attempt at becoming “Web 2.0″ without all of that bothersome writing and actual engagement.

I like the idea of having a ready-to-go pitch package on this front. Thanks for adding yet another entry to my to-do list.

Carson