Comments on: As Communication Grows Ever More Brief, Do We Shrink Too? http://copywriterunderground.com/2007/01/29/as-communication-grows-ever-more-brief-do-we-shrink-too/ Copywriting Beyond the Words :: The Freelance Writer's Life Wed, 04 Nov 2009 18:46:36 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Michel Fortin http://copywriterunderground.com/2007/01/29/as-communication-grows-ever-more-brief-do-we-shrink-too/comment-page-1/#comment-1133 Michel Fortin Wed, 31 Jan 2007 23:41:39 +0000 http://copywriterunderground.com/2007/01/29/as-communication-grows-ever-more-brief-do-we-shrink-too/#comment-1133 Tom, here's an interesting new post from CodeHappy, that complements much of what you say and what I wrote about: http://codehappy.wordpress.com/2007/01/31/the-death-of-television/ Tom, here’s an interesting new post from CodeHappy, that complements much of what you say and what I wrote about:

http://codehappy.wordpress.com/2007/01/31/the-death-of-television/

]]> By: Andrew Cavanagh http://copywriterunderground.com/2007/01/29/as-communication-grows-ever-more-brief-do-we-shrink-too/comment-page-1/#comment-1070 Andrew Cavanagh Tue, 30 Jan 2007 08:41:30 +0000 http://copywriterunderground.com/2007/01/29/as-communication-grows-ever-more-brief-do-we-shrink-too/#comment-1070 I don't know if bite sized chunks of information delivered online will lead us all to have bite sized brains but I do know that you need to stay open minded and keep adapting your marketing methods. As a professional online copywriter I've worked with many different clients in many different industries. Online the long sales letter was king for years - mimicking offline mailed sales letter - a proven format. But the possibilities online have evolved. There's simply no reason to think you only have one chance to market your product to a prospect. If you capture their contact details you can market to your prospects over and over in a whole variety of ways giving small, highly targeted chunks of information. Online there's no extra cost in doing this. You can use web pages, reports, audio video, feedback forms, chat boxes, offers of free telephone consultations - the list is endless. Online marketing as a medium is maturing and the savvy marketers are now harnessing its strengths and combining those with other forms of marketing. No one tries to sell you a large, custom designed pool by mail. They will come out to your property and give you a personalized quote. But mail can be an excellent way to generate leads for the pool installer. In the same way we need to understand and work within the limitations of online marketing and harness its incredible strengths intelligently. Kindest regards, Andrew Cavanagh I don’t know if bite sized chunks of information delivered online will lead us all to have bite sized brains but I do know that you need to stay open minded and keep adapting your marketing methods.

As a professional online copywriter I’ve worked with many different clients in many different industries.

Online the long sales letter was king for years – mimicking offline mailed sales letter – a proven format.

But the possibilities online have evolved.

There’s simply no reason to think you only have one chance to market your product to a prospect.

If you capture their contact details you can market to your prospects over and over in a whole variety of ways giving small, highly targeted chunks of information.

Online there’s no extra cost in doing this.

You can use web pages, reports, audio video, feedback forms, chat boxes, offers of free telephone consultations – the list is endless.

Online marketing as a medium is maturing and the savvy marketers are now harnessing its strengths and combining those with other forms of marketing.

No one tries to sell you a large, custom designed pool by mail.

They will come out to your property and give you a personalized quote.

But mail can be an excellent way to generate leads for the pool installer.

In the same way we need to understand and work within the limitations of online marketing and harness its incredible strengths intelligently.

Kindest regards,
Andrew Cavanagh

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