The Copywriter Underground

Comments 10

1. Jose wrote:

   Very funny! I love British humor.

   I also have a question. I’m not a copywriter, but I wanted to know what it meant to leverage a client. I read this in a comment you left on this post.

   Posted 17 Feb 2007 at 7:07 am ¶
2. Tom Chandler wrote:

   Actually, I never mentioned the word “client” in that post. I simply meant he should leverage all his marketing activities, including his Internet appearances…

   Thanks for stopping by.

   Posted 17 Feb 2007 at 7:48 am ¶
3. Carson Brackney wrote:

   Feel the rush.
   Cure the rash.

   The worst/best part… I’ve seen worse!

   CDB

   Posted 17 Feb 2007 at 7:56 am ¶
4. Jose wrote:

   Your welcome Tom,

   And I apologize. I just assumed that you were referring to the client. I guess I should keep in mind the acronym for the word assumed. Thanks for visiting my blog.

   Jose

   Posted 17 Feb 2007 at 11:24 am ¶
5. Tom Chandler wrote:

   Oops, Jose, my apologies for the blunt reply. Didn’t mean it the way it reads to me now.

   “Leveraging” a client sounds a little mercenary, but it’s the point of my Fifteen Minute Pitch Posts (every Friday), where you invest fifteen minutes pitching good, useful projects to your existing clients.

   TC

   Posted 17 Feb 2007 at 12:33 pm ¶
6. Jose wrote:

   Not a problem. I was just curious about the meaning of leveraging.

   Your Friday Pitch posts sound like a good idea. I’ll have to take a look at them.

   Jose

   Posted 17 Feb 2007 at 12:51 pm ¶
7. Tom Chandler wrote:

   Jose: To see all the Fifteen Minute Pitch posts, scroll all the way down the sidebar to the “Categories” box, and click the “Fifteen Minutes” category.

   Easy as pie.

   Posted 17 Feb 2007 at 5:41 pm ¶
8. Jose wrote:

   Thanks Tom. I found them, and will read them.

   I don’t know if you had a chance to view my blog. As an aspiring writer I’d appreciate a seasoned copywriter’s opinion of my writiing style. If you have an opportunity, take a look and let me know what you think. Thanks.

   Posted 18 Feb 2007 at 11:20 am ¶
9. Tom Chandler wrote:

   Jose;

   Time is tight nowadays, and I’m certainly no professional coach. I’ll swing by, but keep in mind you don’t need to impress writers. You need to impress clients.

   Posted 20 Feb 2007 at 9:30 am ¶
10. Matt White wrote:

    Thought you would enjoy:

    http://www.youtube.com/watch?v=8Ou7DcmEogM

    Very good Jaws viral about pitching, from the people who made Truth in Ad Sales

    Posted 09 May 2007 at 5:11 am ¶

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