I skipped the last couple Fifteen Minute Pitch Posts because frankly, I wasn’t looking for any extra work (look for an article about copywriter fatigue coming to a blog near you).
Remember, my Fifteen Minute Pitch Posts are designed to make you sit down and think about projects you could pitch to your current clients (probably the fastest way to grow your revenues).
This time, I stumbled across an idea so obvious, I couldn’t leave it alone.
It’s fast. Simple. And while nobody’s going to get rich, you will deliver additional value to your clients – and make a few extra bucks in the process.
How?
Pay-Per-Click Advertising (PPC)
You just finished a new Web site for a client. Or wrote a case study. Or worked on collateral for a new product. Or… whatever. There’s something new out there from your client.
Are they marketing it via Google AdWords (or Yahoo or MSN)? Do they need new ads written? Or are they overlooking this media channel entirely?
You’d be surprised at how many small and medium sized companies are missing the PPC boat.
Which spells opportunity for you.
Writing PPC Ads
Writing a good PPC ad isn’t the easiest thing you’ll do. In fact, Google ads are so short, constructing one is more akin to writing a haiku than your typical ad.
(Titles are 25 characters, followed by two lines of 35 characters and a URL.)
Still, there’s plenty of information available: Google has oodles at their AdWords Help Center, and you’ll find similar help for Yahoo ads at their help site.
Of course, if you’ve never written PPC ads before, you’ve got some research ahead of you (most keyword related). But that’s beyond the scope of this fifteen minute post.
If you have written PPC ads, then why wait? Invest 15 minutes in an e-mail to a small handful of clients.
Tell them you can create a new lead pipeline for them (or improve the response rate of their current ads). Put together a standard “PPC Success Package” price.
And hit “send.”
[tags]ppc, google, adwords, yahoo, fifteen minute pitch post[/tags]
Comments 2
I’ve seen tons of offers to manage your entire pay per click campaigns but i don’t recall seeing any offers to simply write ppc ads.
What kind of price tag should a writer place on such a typical job? Let’s assume the client has only a few items and only needs a few well written ads.
And would it be wiser to package the ad writing with a let us launch your campaign and you manage it after we get it cranking type offer?
What I had in mind was simply this: many of my clients already manage their own PPC campaigns, yet they often don’t update their ads with every product launch or product update.
Or perhaps they haven’t tested a new ad in some time.
It’s a small add-on gig for a writer that also adds a little value to the client relationship.
Pitching PPC to a client who isn’t using it already is not a bad idea, but a bigger post than this one… 8-)
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