One of the projects soaking up my blog-writing time has been a new product launch for a software client.

In what us toothless geezers call “the good old days,” a launch involved some collateral, maybe a direct mail campaign, an ad and some PR.

Today, you can add Web copy, e-newsletter copy, online banner ads, blog pitches, PPC ads, e-mail blasts–and any number of other projects to the list.

Extra work is not exactly cause for complaint (though budgets haven’t quite kept up with the workload), but it does tend to scatter you a little bit.

I’m doing more research. Communicating with more people. Keeping a much larger picture in my head.

And writing in smaller “chunks.”

The Results Come Rolling In

The tension really builds when the first components roll out. You hold your metaphorical breath until the response figures trickle in.

This time, the numbers have been excellent. And much of the campaign hasn’t even landed yet, so things could get better.

That’s the good news.

The real good news is the creative concept is proving out.

Corporate work is often a balancing act between creative expectations and response objectives, and this time I seem to have successfully walked that tightrope.

Whew. <Exhale deeply>

That moment when your “vision” for a project proves true is perhaps the best moment a copywriter can experience (that happy moment when the check arrives isn’t bad either).

Following just behind those two is the nibble of interest from a prospective client I targeted and pitched.

Which just happened five minutes ago.

Even us old guys have our good days.

[tags]copywriter, copywriting[/tags]