Comments on: A Mini Case Study: "Know Thy Audience"–and the Benefits of Having Fun http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/ Copywriting Beyond the Words :: The Freelance Writer's Life Mon, 15 Mar 2010 02:16:57 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Copywriter’s Vacation Ends; Life Rears its Ugly Head… : The Copywriter Underground http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/comment-page-1/#comment-15184 The Copywriter’s Vacation Ends; Life Rears its Ugly Head… : The Copywriter Underground Fri, 03 Aug 2007 18:21:26 +0000 http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/#comment-15184 [...] put them to work, and you’ll be richer for the experience. In the meantime, I’ve got a bike race to run, and I’ll be back at the keyboard next [...] [...] put them to work, and you’ll be richer for the experience. In the meantime, I’ve got a bike race to run, and I’ll be back at the keyboard next [...]

]]> By: Tom Chandler http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/comment-page-1/#comment-3553 Tom Chandler Wed, 28 Mar 2007 19:03:29 +0000 http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/#comment-3553 Ryan; Thanks for the kind words. I'm a cyclist too (though off the bike right now due to injury). Good to do some seriously fun creative now and again. Ryan;

Thanks for the kind words. I’m a cyclist too (though off the bike right now due to injury). Good to do some seriously fun creative now and again.

]]> By: Ryan Healy http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/comment-page-1/#comment-3518 Ryan Healy Tue, 27 Mar 2007 15:53:28 +0000 http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/#comment-3518 Tom - Thanks so much for sharing! I love the ads, by the way, especially since I'm a cyclist. The Mount Shasta ride reminds me of one we have here in Colorado called The Triple Bypass. It's over 120 miles, and crosses Squaw Pass, Loveland Pass, and Vail Pass all in a single day. Tom – Thanks so much for sharing! I love the ads, by the way, especially since I’m a cyclist.

The Mount Shasta ride reminds me of one we have here in Colorado called The Triple Bypass. It’s over 120 miles, and crosses Squaw Pass, Loveland Pass, and Vail Pass all in a single day.

]]> By: Tom Chandler http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/comment-page-1/#comment-3419 Tom Chandler Thu, 22 Mar 2007 19:54:45 +0000 http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/#comment-3419 Steve: Thanks for the kind words. Small brands are always at a disadvantage in the terms of a print media buy, but if they're willing to take a few risks, the quality of the advertising shouldn't suffer. The real shame is that I can't repeat the creative online... Steve: Thanks for the kind words.

Small brands are always at a disadvantage in the terms of a print media buy, but if they’re willing to take a few risks, the quality of the advertising shouldn’t suffer.

The real shame is that I can’t repeat the creative online…

]]> By: Steve McCullough http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/comment-page-1/#comment-3415 Steve McCullough Thu, 22 Mar 2007 14:55:49 +0000 http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/#comment-3415 These ads are really effective examples of simplicity. You understood the target market and appealed directly to their nature. You also remind us that great ads are not just for larger powerhouse brands. The final test is in the results, and it looks like you are getting those. I am going to have some of our clients who are puzzled at the importance of good copy (and good design) wander over here for a look. Great work. These ads are really effective examples of simplicity. You understood the target market and appealed directly to their nature. You also remind us that great ads are not just for larger powerhouse brands.

The final test is in the results, and it looks like you are getting those. I am going to have some of our clients who are puzzled at the importance of good copy (and good design) wander over here for a look. Great work.

]]> By: Tom Chandler http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/comment-page-1/#comment-3356 Tom Chandler Tue, 20 Mar 2007 16:19:30 +0000 http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/#comment-3356 Thanks! In one sense, it's been frustrating. There are so many ways to market this ride (I've just scratched the surface), and yet our desire to grow slowly means I won't get to try them. How often are marketers victims of their own success? Thanks! In one sense, it’s been frustrating. There are so many ways to market this ride (I’ve just scratched the surface), and yet our desire to grow slowly means I won’t get to try them.

How often are marketers victims of their own success?

]]> By: David Airey :: Creative Design :: http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/comment-page-1/#comment-3321 David Airey :: Creative Design :: Mon, 19 Mar 2007 09:57:47 +0000 http://copywriterunderground.com/2007/03/18/a-mini-case-study-know-thy-audience-and-the-benefits-of-having-fun/#comment-3321 From time to time I too enjoy donating my skills for the greater good. This was a nice read, Tom. Well done with the results. David From time to time I too enjoy donating my skills for the greater good.

This was a nice read, Tom. Well done with the results.

David

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