Comments on: This Week’s Friday Fifteen Minute Pitch Post: Landing Hard http://copywriterunderground.com/2007/03/23/this-weeks-friday-fifteen-minute-pitch-post-landing-hard/ Copywriting Beyond the Words :: The Freelance Writer's Life Wed, 04 Nov 2009 18:46:36 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Content Done Better » Lucky seven… Some things I’ve read recently… http://copywriterunderground.com/2007/03/23/this-weeks-friday-fifteen-minute-pitch-post-landing-hard/comment-page-1/#comment-3520 Content Done Better » Lucky seven… Some things I’ve read recently… Tue, 27 Mar 2007 17:35:26 +0000 http://copywriterunderground.com/2007/03/23/this-weeks-friday-fifteen-minute-pitch-post-landing-hard/#comment-3520 [...] Tom Chandler writes “fifteen minute pitch posts” every week.  If you’re not reading them, you’re missing out on a great source of inspiration for growing your business (whether you’re a writer or a copywriting buyer).  Read the landing page pitch. [...] [...] Tom Chandler writes “fifteen minute pitch posts” every week.  If you’re not reading them, you’re missing out on a great source of inspiration for growing your business (whether you’re a writer or a copywriting buyer).  Read the landing page pitch. [...]

]]> By: Tom Chandler http://copywriterunderground.com/2007/03/23/this-weeks-friday-fifteen-minute-pitch-post-landing-hard/comment-page-1/#comment-3446 Tom Chandler Sat, 24 Mar 2007 16:50:10 +0000 http://copywriterunderground.com/2007/03/23/this-weeks-friday-fifteen-minute-pitch-post-landing-hard/#comment-3446 Carson: Great points. I don't recommend e-mail to my clients for prospecting, but have always emphasized the concept that their customer/prospect list might be their organization's single most valuable asset. I get a lot of shocked looks. You're right about these things being winners. Even if the client says no to a pitch, you've already demonstrated a grasp of marketing beyond that of your average word jockey, adding value to the relationship and setting yourself apart from the herd. And stay tuned for next week's Fifteen Minute Pitch Post. Interesting e-content idea for a very traditional 150 year-old company. You're at least partly to blame... Carson: Great points. I don’t recommend e-mail to my clients for prospecting, but have always emphasized the concept that their customer/prospect list might be their organization’s single most valuable asset.

I get a lot of shocked looks.

You’re right about these things being winners. Even if the client says no to a pitch, you’ve already demonstrated a grasp of marketing beyond that of your average word jockey, adding value to the relationship and setting yourself apart from the herd.

And stay tuned for next week’s Fifteen Minute Pitch Post. Interesting e-content idea for a very traditional 150 year-old company. You’re at least partly to blame…

]]> By: Carson http://copywriterunderground.com/2007/03/23/this-weeks-friday-fifteen-minute-pitch-post-landing-hard/comment-page-1/#comment-3439 Carson Sat, 24 Mar 2007 00:38:26 +0000 http://copywriterunderground.com/2007/03/23/this-weeks-friday-fifteen-minute-pitch-post-landing-hard/#comment-3439 This is one area where the ebook sellers, et al., have it figured out moreso than more traditional companies. As they love to say, "The money is in the list." Capturing leads and info with a good landing page not only serves the function of continuing the ad-initiated dialog immediately, it also allows for a long-term conversation via email. I know there are people out there who believe email marketing is on its last legs, but a company with a good double opt-in list and quality follow-up emails can make a killing in virtually any niche. This pitch is a multi-dimensional winner... It's good for the client in the short run, it's good for them in the long run, it keeps the copywriter busy working on a landing page and it sets him/her up for a subsequent Friday (or Thursday) pitch re: writing an ongoing series of emails. Good stuff! Carson This is one area where the ebook sellers, et al., have it figured out moreso than more traditional companies. As they love to say, “The money is in the list.”

Capturing leads and info with a good landing page not only serves the function of continuing the ad-initiated dialog immediately, it also allows for a long-term conversation via email.

I know there are people out there who believe email marketing is on its last legs, but a company with a good double opt-in list and quality follow-up emails can make a killing in virtually any niche.

This pitch is a multi-dimensional winner… It’s good for the client in the short run, it’s good for them in the long run, it keeps the copywriter busy working on a landing page and it sets him/her up for a subsequent Friday (or Thursday) pitch re: writing an ongoing series of emails.

Good stuff!
Carson

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