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	<title>Comments on: Cashing In On Tragedy: How Not To Write A Press Release</title>
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	<link>http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/</link>
	<description>Copywriting Beyond the Words :: The Freelance Writer's Life</description>
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		<title>By: Tips for writing effective press releases &#171; Designtivity</title>
		<link>http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/comment-page-1/#comment-95297</link>
		<dc:creator>Tips for writing effective press releases &#171; Designtivity</dc:creator>
		<pubDate>Wed, 26 Aug 2009 19:04:16 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/#comment-95297</guid>
		<description>[...] Tom Chandler takes a look at How Not To Write A Press Release, which doesn’t need any explanation. Thanks Tom. [...]</description>
		<content:encoded><![CDATA[<p>[...] Tom Chandler takes a look at How Not To Write A Press Release, which doesn’t need any explanation. Thanks Tom. [...]</p>
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		<title>By: Tom Chandler</title>
		<link>http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/comment-page-1/#comment-14569</link>
		<dc:creator>Tom Chandler</dc:creator>
		<pubDate>Fri, 13 Jul 2007 22:01:16 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/#comment-14569</guid>
		<description>Bill: Thanks for the additional information. Nice to know they mix poor product performance with and absolute lack of taste.</description>
		<content:encoded><![CDATA[<p>Bill: Thanks for the additional information. Nice to know they mix poor product performance with and absolute lack of taste.</p>
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		<title>By: Bill Ricket</title>
		<link>http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/comment-page-1/#comment-14565</link>
		<dc:creator>Bill Ricket</dc:creator>
		<pubDate>Fri, 13 Jul 2007 19:09:36 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/#comment-14565</guid>
		<description>Wow, great post. Our school district once tried to use the us netcom (then called phonemaster) notification service and it never worked. They always seemed to be all hype, and I guess this confirms that I should avoid us netcom / phonemaster / allcall (except of course to send them an email telling them what I think about their terrible judgment with this release).</description>
		<content:encoded><![CDATA[<p>Wow, great post. Our school district once tried to use the us netcom (then called phonemaster) notification service and it never worked. They always seemed to be all hype, and I guess this confirms that I should avoid us netcom / phonemaster / allcall (except of course to send them an email telling them what I think about their terrible judgment with this release).</p>
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		<title>By: Tom Chandler</title>
		<link>http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/comment-page-1/#comment-11620</link>
		<dc:creator>Tom Chandler</dc:creator>
		<pubDate>Wed, 06 Jun 2007 02:39:02 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/#comment-11620</guid>
		<description>This is pretty much the worst case scenario in the press release world. Not only does this not pay off in the long run, it&#039;s hard to imagine it doing anything but damage in the short run...</description>
		<content:encoded><![CDATA[<p>This is pretty much the worst case scenario in the press release world. Not only does this not pay off in the long run, it&#8217;s hard to imagine it doing anything but damage in the short run&#8230;</p>
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		<title>By: DIY PR Builder</title>
		<link>http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/comment-page-1/#comment-11433</link>
		<dc:creator>DIY PR Builder</dc:creator>
		<pubDate>Tue, 05 Jun 2007 17:56:46 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/#comment-11433</guid>
		<description>Great post Tom! People just don&#039;t know how to write Press Releases and often take advantage of the worst opportunities. It doesn&#039;t pay off in the long run.

I created a &lt;a href=&quot;http://www.evancarmichael.com/Tools/Press-Release-Builder.htm&quot; rel=&quot;nofollow&quot;&gt;Press Release Builder Tool&lt;/a&gt; on my site and included this post as a resource for my readers to learn from.

Keep up the great work!

Evan.</description>
		<content:encoded><![CDATA[<p>Great post Tom! People just don&#8217;t know how to write Press Releases and often take advantage of the worst opportunities. It doesn&#8217;t pay off in the long run.</p>
<p>I created a <a href="http://www.evancarmichael.com/Tools/Press-Release-Builder.htm" rel="nofollow">Press Release Builder Tool</a> on my site and included this post as a resource for my readers to learn from.</p>
<p>Keep up the great work!</p>
<p>Evan.</p>
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		<title>By: Here&#8217;s your advice for writing effective press releases : David Airey :: Creative Design ::</title>
		<link>http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/comment-page-1/#comment-8338</link>
		<dc:creator>Here&#8217;s your advice for writing effective press releases : David Airey :: Creative Design ::</dc:creator>
		<pubDate>Fri, 25 May 2007 15:09:56 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/#comment-8338</guid>
		<description>[...] Tom Chandler takes a look at How Not To Write A Press Release, which doesn&#8217;t need any explanation. Thanks Tom. [...]</description>
		<content:encoded><![CDATA[<p>[...] Tom Chandler takes a look at How Not To Write A Press Release, which doesn&#8217;t need any explanation. Thanks Tom. [...]</p>
]]></content:encoded>
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		<title>By: Megan Mahan</title>
		<link>http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/comment-page-1/#comment-4720</link>
		<dc:creator>Megan Mahan</dc:creator>
		<pubDate>Mon, 23 Apr 2007 22:23:15 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/#comment-4720</guid>
		<description>Wow. That&#039;s appalling. Thanks for leaving that US Netcom email address, Tom.</description>
		<content:encoded><![CDATA[<p>Wow. That&#8217;s appalling. Thanks for leaving that US Netcom email address, Tom.</p>
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		<title>By: Peter</title>
		<link>http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/comment-page-1/#comment-4431</link>
		<dc:creator>Peter</dc:creator>
		<pubDate>Fri, 20 Apr 2007 02:55:02 +0000</pubDate>
		<guid isPermaLink="false">http://copywriterunderground.com/2007/04/19/cashing-in-on-tragedy-how-not-to-write-a-press-release/#comment-4431</guid>
		<description>I couldn&#039;t agree more. Will send an email also</description>
		<content:encoded><![CDATA[<p>I couldn&#8217;t agree more. Will send an email also</p>
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