Comments on: The Commodization of Copywriting: Coming to a Client Near You? http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/ Copywriting Beyond the Words :: The Freelance Writer's Life Thu, 11 Mar 2010 22:58:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Tom Chandler http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/comment-page-1/#comment-57406 Tom Chandler Thu, 12 Feb 2009 19:13:02 +0000 http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/#comment-57406 Jessica: Yes, I do market online, though my business is orienting towards consulting than pure copywriting these days (I don't write editorial work). In a rare example of someone taking their own advice, I do tend to pick target clients and pitch them instead of waiting for something to crawl out of the woodwork. Jessica: Yes, I do market online, though my business is orienting towards consulting than pure copywriting these days (I don’t write editorial work). In a rare example of someone taking their own advice, I do tend to pick target clients and pitch them instead of waiting for something to crawl out of the woodwork.

]]> By: Jessica http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/comment-page-1/#comment-57359 Jessica Thu, 12 Feb 2009 09:20:30 +0000 http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/#comment-57359 Do you do any online marketing for your business Tom? I'm not sure how swamped the copy writing business is online, but Ive heard of many writers getting recognition and success through their websites. Or is writing (storys etc) a really different ball game? Do you do any online marketing for your business Tom?
I’m not sure how swamped the copy writing business is online, but Ive heard of many writers getting recognition and success through their websites. Or is writing (storys etc) a really different ball game?

]]> By: Tom Chandler http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/comment-page-1/#comment-56141 Tom Chandler Tue, 20 Jan 2009 19:56:20 +0000 http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/#comment-56141 I can see a small place for those sites in the copywriter universe, but the idea of bidding against other writers for jobs - a race to the bottom if ever there was one - is not a prescription for longevity, and I still advocate finding and pitching the clients you want to work with. I can see a small place for those sites in the copywriter universe, but the idea of bidding against other writers for jobs – a race to the bottom if ever there was one – is not a prescription for longevity, and I still advocate finding and pitching the clients you want to work with.

]]> By: amy http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/comment-page-1/#comment-56125 amy Tue, 20 Jan 2009 09:54:18 +0000 http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/#comment-56125 Unfortunately, those bidding schemes are a downward spiral. The worst thing is they effect copywriters that don't even use them (or know about them, only found out and did some research after reading your post :P ). They only worsen things right now with the financial crisis and every employer trying to hold onto the pennies as much as they can. Unfortunately, those bidding schemes are a downward spiral. The worst thing is they effect copywriters that don’t even use them (or know about them, only found out and did some research after reading your post :P ). They only worsen things right now with the financial crisis and every employer trying to hold onto the pennies as much as they can.

]]> By: Cossacks Breaking News » Do You Want the $5 Web Copy or the $100 Web Copy? http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/comment-page-1/#comment-30956 Cossacks Breaking News » Do You Want the $5 Web Copy or the $100 Web Copy? Thu, 03 Jan 2008 06:54:45 +0000 http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/#comment-30956 [...] report or the 5-peso weather report? In the past week, Ive read a couple of stories about the http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near... and the http://www.huffingtonpost.com/barbara-ehrenreich/your-local-news-datelin_b_48494.html. Ive [...] [...] report or the 5-peso weather report? In the past week, Ive read a couple of stories about the http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near... and the http://www.huffingtonpost.com/barbara-ehrenreich/your-local-news-datelin_b_48494.html. Ive [...]

]]> By: Do You Want the $5 Web Copy or the $100 Web Copy? http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/comment-page-1/#comment-30145 Do You Want the $5 Web Copy or the $100 Web Copy? Thu, 27 Dec 2007 23:30:15 +0000 http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/#comment-30145 [...] report or the 5-peso weather report? In the past week, Ive read a couple of stories about the http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near... and the http://www.huffingtonpost.com/barbara-ehrenreich/your-local-news-datelin_b_48494.html. Ive [...] [...] report or the 5-peso weather report? In the past week, Ive read a couple of stories about the http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near... and the http://www.huffingtonpost.com/barbara-ehrenreich/your-local-news-datelin_b_48494.html. Ive [...]

]]> By: Tom Chandler http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/comment-page-1/#comment-13465 Tom Chandler Mon, 18 Jun 2007 21:57:55 +0000 http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/#comment-13465 Thanks Joseph -- both for the comment, and for stopping by. It's good to have a plan, even if you have to change it. Thanks Joseph — both for the comment, and for stopping by. It’s good to have a plan, even if you have to change it.

]]> By: Joseph Ratliff http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/comment-page-1/#comment-13456 Joseph Ratliff Mon, 18 Jun 2007 20:30:16 +0000 http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/#comment-13456 Tom, It has been a little while since I have visited last...but I read your Six Point Plan. Excellent. You mention "old school" techniques...but if the writings of Claude Hopkins still hold value, I guess they are not old school huh? :) The one main point I took from your plan is "make copywriting your business." That is sage advice. Everyone reading this post should check a few replies up and use the link that Tom put there to the "Six Point Plan." Great stuff Tom. Joseph Ratliff Copywriter, and Author of The Profitable Business Edge Blog http://profitablebusinessedge.blogspot.com Tom,

It has been a little while since I have visited last…but I read your Six Point Plan.

Excellent. You mention “old school” techniques…but if the writings of Claude Hopkins still hold value, I guess they are not old school huh? :)

The one main point I took from your plan is “make copywriting your business.”

That is sage advice. Everyone reading this post should check a few replies up and use the link that Tom put there to the “Six Point Plan.”

Great stuff Tom.

Joseph Ratliff
Copywriter, and Author of The Profitable Business Edge Blog
http://profitablebusinessedge.blogspot.com

]]> By: On Copywriting http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/comment-page-1/#comment-10866 On Copywriting Mon, 04 Jun 2007 15:49:28 +0000 http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/#comment-10866 <strong>Pricing Like a Part-Timer...</strong> It's easy to be a part-timer. It's also easy to recognize them. These are the folks who decide to keep their day jobs and do a few copy projects on the side. It happens all the time, and not only... Pricing Like a Part-Timer…

It’s easy to be a part-timer. It’s also easy to recognize them. These are the folks who decide to keep their day jobs and do a few copy projects on the side. It happens all the time, and not only…

]]> By: Robert Gorell http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/comment-page-1/#comment-7990 Robert Gorell Fri, 18 May 2007 16:12:19 +0000 http://copywriterunderground.com/2007/05/13/the-commodization-of-copywriting-coming-to-a-client-near-you/#comment-7990 Tom, You couldn't be more right. Good copywriters are worth more, and it's crazy that they should bother to accept less. Anytime a copywriter takes on a new assignment, there ought to be the understanding that they don't just sit down and start spewing out copy--and if they do, they're not worth much to begin with. Good copy is about the art of connecting with an audience, not churning out corporate hype/jargon/blahness. In my experience, good copywriters are the rarest commodity on any website development project--and it's generally the last consideration. Dave Young discusses this <a href="http://www.grokdotcom.com/2007/05/18/do-you-want-the-5-web-copy-or-the-100-web-copy/" rel="nofollow">tragicomic stuff over at GrokDotCom</a>. Check it out! Tom,

You couldn’t be more right. Good copywriters are worth more, and it’s crazy that they should bother to accept less. Anytime a copywriter takes on a new assignment, there ought to be the understanding that they don’t just sit down and start spewing out copy–and if they do, they’re not worth much to begin with.

Good copy is about the art of connecting with an audience, not churning out corporate hype/jargon/blahness. In my experience, good copywriters are the rarest commodity on any website development project–and it’s generally the last consideration.

Dave Young discusses this tragicomic stuff over at GrokDotCom. Check it out!

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