The Copywriter Underground

Thanks to the Copywriter’s Crucible for alerting us to this one — a short video created by Microsoft Digital Advertising Solutions (of all people).

It satirizes the master/slave relationship many advertisers still wish existed — and is a pointed (if symbolic) reminder of the changing role of the copywriter.

Plus it’s fun. Time to engage, baby. Coupons are not enough…

[youtube]http://www.youtube.com/watch?v=RZDXfB0Rd4Q[/youtube]

[tags]copywriting, copywriter, marketing, advertising[/tags]

Tagged: design

§ 2 Responses to “Satirical Video Highlights the Changing Role of the Copywriter”

• Roberta Rosenberg, The Copywriting Maven says:

  May 22, 2007 at 5:41 am

  Wonderful piece! But there is always a place for coupons :=)
• Tom Chandler says:

  May 22, 2007 at 10:20 am

  Today only, 10% off blog comments.