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Satirical Video Highlights the Changing Role of the Copywriter

Thanks to the Copywriter’s Crucible for alerting us to this one — a short video created by Microsoft Digital Advertising Solutions (of all people).

It satirizes the master/slave relationship many advertisers still wish existed — and is a pointed (if symbolic) reminder of the changing role of the copywriter.

Plus it’s fun. Time to engage, baby. Coupons are not enough…

[youtube]http://www.youtube.com/watch?v=RZDXfB0Rd4Q[/youtube]

 

[tags]copywriting, copywriter, marketing, advertising[/tags]

Comments 2

  1. Roberta Rosenberg, The Copywriting Maven wrote:

    Wonderful piece! But there is always a place for coupons :=)

    Posted 22 May 2007 at 5:41 am   (Quote)
  2. Tom Chandler wrote:

    Today only, 10% off blog comments.

    Posted 22 May 2007 at 10:20 am   (Quote)

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