Satirical Video Highlights the Changing Role of the Copywriter

By Tom Chandler on May 21, 2007 in Engagement Marketing, Underground Entertainment

Thanks to the Copywriter’s Crucible for alerting us to this one — a short video created by Microsoft Digital Advertising Solutions (of all people).

It satirizes the master/slave relationship many advertisers still wish existed — and is a pointed (if symbolic) reminder of the changing role of the copywriter.

Plus it’s fun. Time to engage, baby. Coupons are not enough…

 

[tags]copywriting, copywriter, marketing, advertising[/tags]

2 Comment(s)

  1. Wonderful piece! But there is always a place for coupons :=)

    Roberta Rosenberg, The Copywriting Maven | May 22, 2007 | Reply

  2. Today only, 10% off blog comments.

    Tom Chandler | May 22, 2007 | Reply

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