Comments on: Don’t Look Now, But Your Font is Unzipped

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By: Tom Chandler

Tom Chandler — Wed, 30 May 2007 17:56:17 +0000

Has anyone ever heard a peep from a client about their font choice?

I have worked for clients who had strict formatting guidelines, but outside of those, I’ve never heard much of anything (well, a few compliments on my forms).

I’m curious.

By: Steve

Steve — Wed, 30 May 2007 17:46:48 +0000

While writing drafts I like Courier, 12pt, because it is so neutral and slower reading – this latter point helps with editing.

For output I like like Georgia, but will give the client whatever they are most likely to have.

By: Rob

Rob — Tue, 29 May 2007 16:51:53 +0000

I am all Arial all the time. Web copy, promo copy it doesn’t matter. Ahh…if we could just put the ax to Times New Roman.

By: Tom Chandler

Tom Chandler — Tue, 29 May 2007 15:51:19 +0000

I went with Tahoma for my copy forms. Most Windows-based clients have it, and -- to my eyes at least -- it's more readable (and prettier) than Arial.

Remember -- to be noticed you must be different.

BTW -- Slate also has a short slide show on the Helvetica Hegemony. Perfect for font freaks.

I look forward to the day that blogs become sophisticated enough to support more than the few fonts we typically see.

By: Roberta Rosenberg, The Copywriting Maven

Roberta Rosenberg, The Copywriting Maven — Tue, 29 May 2007 13:12:43 +0000

Guess, I’m the Luddite here but I actually do like to write copy in 11pt Courier, but will give the client the look-see in Times Roman. (My preferred screen font by far is Verdana.) But I don’t work with a particular format. Text is generally 11 pt, heads are 16 pt and subheads 14 pt.

I’ve only had one client who insisted I write copy to their particular format which was all Verdana and blue headlines.

Don’t hate me ‘cos I Courier.

By: Meredith

Meredith — Tue, 29 May 2007 12:42:19 +0000

I *love* fonts — especially those that aren’t on everyone’s computer. But, then again, I have a good bit of design in my background.

For the text I do for clients, I follow the boring rule of san serif headings and serif fonts. I know that I should pick one and stick with is consistently but that’s hard to do :)

By: Mike Sieber

Mike Sieber — Tue, 29 May 2007 12:30:12 +0000

I come from a design background so I’ve always fascinated by typography. It’s interesting how much can be said, about you or your product, just by the typeface used.

For the projects I do for my clients, I stick to Arial 12pt. for the body copy. I know it’s boring, but I try to use a font that everyone has on their computer.

For my own stuff I use Geneva.

I’m definitely a sans serif guy.

By: Janet Martin

Janet Martin — Tue, 29 May 2007 00:57:47 +0000

Tom – this is such an interesting topic!

Like you Christine I use Arial (in 11 point) for regular copy. I try to make my drafts look professional with a nice header that includes my logo, contact info, the job name, date, and draft verison.

Sometimes when I’m writing web copy in MS Word (rather than HTML) I use Verdana. This is to help my clients see how their final product will look online.

I use Courier New for fiction because it’s preferred by agents and publishers.

As for handwriting, mine is terrible. I blame years of keyboard use. :)

By: Christine OKelly

Christine OKelly — Mon, 28 May 2007 23:34:49 +0000

Great observation!! Like you, I was surprised when I found that work from some other writers was… well… sloppy and looked like scratch paper.

I consistently use Arial 10pt with 14 point headers with a right margin set at 5 (to better reflect how it will appear on the web). That has become my “brand.”

I used to use Verdana, but later switched to Arial because I was bored with it. I guess it’s sort of any other person getting new tools to spice things up a bit.

Like you say, if you want to charge like a pro, then you’ve got to look like one. These electronic documents are a writer’s product so they should look great and be consistent with a unique branding.