Comments on: What Have You Learned this Week? (Are You an Educated Copywriter?) http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/ Copywriting Beyond the Words :: The Freelance Writer's Life Wed, 04 Nov 2009 18:46:36 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: stories from a Public Relations life » Tips and tricks for writing copy http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/comment-page-1/#comment-14643 stories from a Public Relations life » Tips and tricks for writing copy Sun, 15 Jul 2007 18:42:26 +0000 http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/#comment-14643 [...] is a non-stop process, says The Copywriter Underground. “Some jobs you take because they pay the bills. Others offer you something far more [...] [...] is a non-stop process, says The Copywriter Underground. “Some jobs you take because they pay the bills. Others offer you something far more [...]

]]> By: Tom Chandler http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/comment-page-1/#comment-14158 Tom Chandler Tue, 03 Jul 2007 22:58:59 +0000 http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/#comment-14158 There's always something worth learning, especially once you realize that new media channels and marketing techniques are being created on an almost hourly basis. Still, I'm with Roberta on the issue of older channels. They don't go away, and it seems as if many of today's newer copywriters ignore offline work because it's not as "convenient" for them. That's a mistake, and in fact, some of the offline techniques are actually becoming more effective as the number of messages lessens. There’s always something worth learning, especially once you realize that new media channels and marketing techniques are being created on an almost hourly basis.

Still, I’m with Roberta on the issue of older channels. They don’t go away, and it seems as if many of today’s newer copywriters ignore offline work because it’s not as “convenient” for them.

That’s a mistake, and in fact, some of the offline techniques are actually becoming more effective as the number of messages lessens.

]]> By: Nic Darling http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/comment-page-1/#comment-14157 Nic Darling Tue, 03 Jul 2007 22:12:09 +0000 http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/#comment-14157 This topic of ongoing self education is near and dear to me. I am something of a novice in the new life I have carved out for myself, so learning is a priority. I like the idea that it remains a priority for everyone regardless of the amount of knowledge they may have already accrued. No matter what heights of expertise we reach, we should always strive to remain, on some level, a student. This topic of ongoing self education is near and dear to me. I am something of a novice in the new life I have carved out for myself, so learning is a priority. I like the idea that it remains a priority for everyone regardless of the amount of knowledge they may have already accrued.

No matter what heights of expertise we reach, we should always strive to remain, on some level, a student.

]]> By: Marketing Neophyte http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/comment-page-1/#comment-14156 Marketing Neophyte Tue, 03 Jul 2007 22:06:41 +0000 http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/#comment-14156 <strong>Life Long Learner...</strong> Tom Chandler, of The Copywriter Underground, wrote a great post entitled What Have You Learned this Week (Are You an Educated Copywriter?). Of course, I am not an educated copywriter. I am, as my blog title proudly pronounces, fairly uneducated in .... Life Long Learner…

Tom Chandler, of The Copywriter Underground, wrote a great post entitled What Have You Learned this Week (Are You an Educated Copywriter?).
Of course, I am not an educated copywriter. I am, as my blog title
proudly pronounces, fairly uneducated in ….

]]> By: Roberta Rosenberg, The Copywriting Maven http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/comment-page-1/#comment-14148 Roberta Rosenberg, The Copywriting Maven Tue, 03 Jul 2007 16:49:35 +0000 http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/#comment-14148 Thanks for the mention, Tom! One of the best parts of the freelance/entrepreneur life is being able to follow where our interests take us. So, having said that, there isn't a day that goes by that I don't learn something useful. I will take a bit of exception to your comment, though, Joseph. Mo marketing medium ever goes away or is completely made obsolete by a new medium. That's why TV didn't replace radio or the movies, and we still have physical billboard-type advertising (and let's not forget skywriting!) even in a digital advertising age. What happens, tho, is the older media finds new ways to remain relevant - and generally it always does. Thanks for the mention, Tom!

One of the best parts of the freelance/entrepreneur life is being able to follow where our interests take us. So, having said that, there isn’t a day that goes by that I don’t learn something useful.

I will take a bit of exception to your comment, though, Joseph. Mo marketing medium ever goes away or is completely made obsolete by a new medium. That’s why TV didn’t replace radio or the movies, and we still have physical billboard-type advertising (and let’s not forget skywriting!) even in a digital advertising age.

What happens, tho, is the older media finds new ways to remain relevant – and generally it always does.

]]> By: Joseph Ratliff http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/comment-page-1/#comment-14146 Joseph Ratliff Tue, 03 Jul 2007 15:41:29 +0000 http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/#comment-14146 Tom You are right on with having to learn, everyday. Web 2.0 (soon to be Web 3.0) is one of the topics I am focusing on right now. Content is going to be even more crucial than ever...and may even eventually replace the sales letter when combined with audio and video on a direct response site. Man, that is what I love about this business. Joseph Ratliff Tom

You are right on with having to learn, everyday.

Web 2.0 (soon to be Web 3.0) is one of the topics I am focusing on right now. Content is going to be even more crucial than ever…and may even eventually replace the sales letter when combined with audio and video on a direct response site.

Man, that is what I love about this business.

Joseph Ratliff

]]> By: Gloria Hildebrandt http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/comment-page-1/#comment-14140 Gloria Hildebrandt Tue, 03 Jul 2007 12:11:58 +0000 http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/#comment-14140 The newness of things is one of the benefits of being a self-employed writer. Every month can bring new challenges & each assignment can mean a steep learning curve. It's hard work but never, ever boring. Well it is sometimes. There is some editing and proofing that really makes me realize that I am earning my hourly rate. But overall, the constant learning is one of the best things about this career. The newness of things is one of the benefits of being a self-employed writer. Every month can bring new challenges & each assignment can mean a steep learning curve. It’s hard work but never, ever boring. Well it is sometimes. There is some editing and proofing that really makes me realize that I am earning my hourly rate. But overall, the constant learning is one of the best things about this career.

]]> By: Vivienne Quek http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/comment-page-1/#comment-14133 Vivienne Quek Tue, 03 Jul 2007 07:52:27 +0000 http://copywriterunderground.com/2007/07/02/what-have-you-learned-this-week-are-you-an-educated-copywriter/#comment-14133 You asked very good questions that set me thinking. Strangers are friends we have yet to meet, so jobs not undertaken previously are just news skills to acquire. I'm not a copywriter, I'm just a marketer blogging on marketing and advertising. I was extremely uncomfortable with the internet and it took the World Internet Summit 20006 plus 3 months of musing to start my blog. I learned so much since Feb 2007. I acquired new knowledge in marketing, advertising, design and copywriting and make many friends in related industry. I'll visit here more often to learn from you. Cheers. You asked very good questions that set me thinking. Strangers are friends we have yet to meet, so jobs not undertaken previously are just news skills to acquire.

I’m not a copywriter, I’m just a marketer blogging on marketing and advertising. I was extremely uncomfortable with the internet and it took the World Internet Summit 20006 plus 3 months of musing to start my blog. I learned so much since Feb 2007. I acquired new knowledge in marketing, advertising, design and copywriting and make many friends in related industry.

I’ll visit here more often to learn from you.

Cheers.

]]>