Copywriting Beyond the Words :: Modern Marketing Strategies for Copywriters & Businesses
By Tom Chandler on Aug 24, 2007 in Personal | 7 Comments
Sometimes the weight of a couple deadlines, too much coffee, and a late night can have a mildly hallucinagenic effect on a copywriter — especially when you’re trying to pop out a half dozen “brilliant” ads.
And yes, there were times when I was reasonably sure my typewriter/computer/fingers/brain were conspiring against me. And if anyone else [...]
By Tom Chandler on Aug 10, 2007 in Personal | 5 Comments
No freelancer likes to get sick. It’s not as if we get sick days from the HR department. And there’s little worse than missing deadlines because you’re too busy driving the porcelain bus.
Yet it happens. It’s been happening to me all week.
I’ll be back at work next week. Preferably without the headaches, nausea, fever — [...]
By Tom Chandler on Aug 7, 2007 in Personal | 5 Comments
It’s hardly an advanced copywriting secret. Good news sells. For most copywriters, leading with the good news is second nature — a reflex. You’ll be thinner. Richer. Happier.
You get the drift.
In my writing, it’s second nature. In my speaking life, it apparently isn’t. Last weekend I served as Ride Director for the Shasta Summit Century [...]
By Tom Chandler on Aug 3, 2007 in Business of Freelancing, Copywriting | 3 Comments
Matthew Stibbe’s “Ten free marketing tactics” post offers invaluable advice to copywriters — the kind of hard-earned, real-world tips and tricks that go way, way beyond the obvious. Always worth a read.
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Tom Chandler has written copy and consulted on marketing issues for more than 20 years.
He writes three blogs and lives at the base of a 14,000' volcano.
Despite this, he remains amazingly youthful and handsome.
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