By Tom Chandler on Oct 22, 2007 in Copywriting, Engagement Marketing | 24 Comments
It’s not exactly a surprise to the copywriting world, but traditional “interrupt” marketing techniques are losing ground to “softer” engagement marketing techniques, and the switch is picking up steam.
Proof can be found in an excellent New York Times article, which outlines the extent to which marketing giant Nike is already channeling its marketing budget into engagement marketing:
Last year, [...]
By Tom Chandler on Oct 17, 2007 in Business of Freelancing | 18 Comments
I’m getting calls from a lot of prospective clients. That’s good.
Less good is this — a growing number seem interested in heavily leveraging my least-profitable service: free advice.
Lately, I’ve heard from a surprising number of prospects expecting me to do all their marketing legwork for them — for nothing more than the price of a few words.
Three in the [...]
By Tom Chandler on Oct 8, 2007 in Writer tools, Writing | 17 Comments
Moving is stressful. It’s a lot of backbreaking work (and I noticed none of you offered to help).
The Writer’s Office doesn’t look like this. So what does it look like?
The good news? A new home office space is in my future. (New. That’s an exciting word).
Because I started down copywriting’s path when most copy was [...]
By Tom Chandler on Oct 6, 2007 in Business of Freelancing, Copywriting | 3 Comments
Selling anything to anyone is an apt description of the modern copywriter’s job — but it won’t happen unless the writer keeps current with the latest digital media channels. Here’s how to do that.
