Comments on: How To Write a Billboard (or, Copywriting at 70 MPH) http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/ Copywriting Beyond the Words :: The Freelance Writer's Life Wed, 04 Nov 2009 18:46:36 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: James Manttan http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/comment-page-1/#comment-56423 James Manttan Thu, 29 Jan 2009 00:49:34 +0000 http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/#comment-56423 Great Posts. Great Posts.

]]> By: Clem http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/comment-page-1/#comment-53737 Clem Thu, 18 Dec 2008 08:42:19 +0000 http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/#comment-53737 i so much believe in KISS and i think i need to interface with you guys on a regular basis as i enter into copywriting i so much believe in KISS and i think i need to interface with you guys on a regular basis as i enter into copywriting

]]> By: Hillel http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/comment-page-1/#comment-45779 Hillel Tue, 19 Aug 2008 07:41:04 +0000 http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/#comment-45779 Thanks for the great post! Thanks for the great post!

]]> By: Local Jobs Guide http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/comment-page-1/#comment-26750 Local Jobs Guide Mon, 03 Dec 2007 09:27:47 +0000 http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/#comment-26750 <strong>Local Jobs Guide...</strong> I couldn't understand some parts of this article, but it sounds interesting... Local Jobs Guide…

I couldn’t understand some parts of this article, but it sounds interesting…

]]> By: Tom Chandler http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/comment-page-1/#comment-25475 Tom Chandler Tue, 27 Nov 2007 21:04:06 +0000 http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/#comment-25475 babs: Some marketing is pretty damned difficult to measure, and I doubt the response-oriented Glyphius software would help much with concept-oriented (word & image) billboards. How could it possibly rate the hugely successful "While you're watching me..." billboard head/image concept? While I'm often suspicious of brand-oriented marketing, I also think people sometimes try to substitute professional judgment by miring themselves in response data. That said, a good billboard concept might also translate well to banner advertising (imagine he "legs" concept online), where response rates are easily compared. babs: Some marketing is pretty damned difficult to measure, and I doubt the response-oriented Glyphius software would help much with concept-oriented (word & image) billboards.

How could it possibly rate the hugely successful “While you’re watching me…” billboard head/image concept?

While I’m often suspicious of brand-oriented marketing, I also think people sometimes try to substitute professional judgment by miring themselves in response data.

That said, a good billboard concept might also translate well to banner advertising (imagine he “legs” concept online), where response rates are easily compared.

]]> By: babs g http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/comment-page-1/#comment-25423 babs g Tue, 27 Nov 2007 18:28:23 +0000 http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/#comment-25423 I too believe in the KISS principle - but instead of "keep it simple, stupid", how about "keep it simple and successful". And how do we measure success? One thing is to measure the "catchiness" of a headline (first impressions count). What if a software like Glyphius could do that - that is, tell you if the words you chose just won't cut it - and that measurement is backed by a database of 100,000 successful ads? Would it make sense to give this software a try - or any other software that claims to do the same thing? I too believe in the KISS principle – but instead of “keep it simple, stupid”, how about “keep it simple and successful”. And how do we measure success? One thing is to measure the “catchiness” of a headline (first impressions count). What if a software like Glyphius could do that – that is, tell you if the words you chose just won’t cut it – and that measurement is backed by a database of 100,000 successful ads? Would it make sense to give this software a try – or any other software that claims to do the same thing?

]]> By: Harrison McLeod - JCM Enterprises http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/comment-page-1/#comment-23018 Harrison McLeod - JCM Enterprises Sun, 18 Nov 2007 19:22:27 +0000 http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/#comment-23018 Thanks for this topic! I worked for a major sign company here in Las Vegas for five years designing the graphics for both static and LED billboards, including a prominent mortgage company. The one thing that always bugged me was the amount of copy some customers wanted to squeeze into any given space. The best boards were always the simple ones. Thanks for this topic! I worked for a major sign company here in Las Vegas for five years designing the graphics for both static and LED billboards, including a prominent mortgage company. The one thing that always bugged me was the amount of copy some customers wanted to squeeze into any given space. The best boards were always the simple ones.

]]> By: Tom Chandler http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/comment-page-1/#comment-21678 Tom Chandler Tue, 13 Nov 2007 18:27:30 +0000 http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/#comment-21678 Gloria: Clearly the creative team took the time to visit that one. It sometimes pay to do your homework... Gloria: Clearly the creative team took the time to visit that one. It sometimes pay to do your homework…

]]> By: Gloria Hildebrandt http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/comment-page-1/#comment-21614 Gloria Hildebrandt Tue, 13 Nov 2007 13:34:04 +0000 http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/#comment-21614 Re using the billboard location, the most memorable billboard I ever saw was located off the Gardiner Expressway out of downtown Toronto. The billboard happened to be located in front of a vent stack for some factory. The ad was a close up of an iron, with the steam hole positioned so that the factory vent aligned with it perfectly. It looked like steam was coming out of the iron on the billboard. Brilliant concept and execution. I don't remember any copy or even the name of the product, but the image was -- hot. Re using the billboard location, the most memorable billboard I ever saw was located off the Gardiner Expressway out of downtown Toronto. The billboard happened to be located in front of a vent stack for some factory. The ad was a close up of an iron, with the steam hole positioned so that the factory vent aligned with it perfectly. It looked like steam was coming out of the iron on the billboard. Brilliant concept and execution. I don’t remember any copy or even the name of the product, but the image was — hot.

]]> By: Roberta Rosenberg http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/comment-page-1/#comment-20891 Roberta Rosenberg Sat, 10 Nov 2007 15:28:02 +0000 http://copywriterunderground.com/2007/11/07/how-to-write-a-billboard-or-copywriting-at-70-mph/#comment-20891 Smart, funny Jewish ladies know best ... oops, that's me, too! ;=) Smart, funny Jewish ladies know best … oops, that’s me, too! ;=)

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