It’s Friday, which means copywriters all over the planet are struggling to meet deadlines, but since it’s the end of a long, long week, we’re mostly brain dead. Frankly, our copy reflects it.
How do we stop ourselves from shipping something… well… stupid?
Why, I use the Internet StupidFilter:
The concept behind the StupidFilter Project originated during a conversation between Gabriel Ortiz and Paul Starr. StupidFilter was conceived out of necessity. Too long have we suffered in silence under the tyranny of idiocy.
In the beginning, the Internet was a place where one could communicate intelligently with similarly erudite people. Then, Eternal September hit and we were lost in the noise. The advent of user-driven web content has compounded the matter yet further, straining our tolerance to the breaking point. It’s time to fight back.
The solution we’re creating is simple: an open-source filter software that can detect rampant stupidity in written English.
I want one. Now.
For a good laugh, visit the StupidFilter Web site: StupidFilter :: Main / About
You can even stop by their “view random YouTube stupidity” page. (Like what — you’ve got something better to do?)
Keep writing (smartly), Tom Chandler
[tags]writing, copywriting, stupidfilter[/tags]
Comments 3
Great. . . Another website for me to live in fear of. Looking/sounding stupid is a big deep-seated insecurity, particularly as I’m fairly new to the copywriting game. Although I must admit to loathing most texting abbreviations, especially LOL, so if that be called “stupid,” who am I to argue?
Ahh, texting. Writers have been predicting the death of the language for centuries.
Could “LOL” spell the end of written civilization as we know it?
And why is it every time I see “LOL” it’s not funny?
Toddie, your Web site is nice. There are plenty of copywriters out there who have more to worry about than you…
I wonder if the Stupid Filter picks up the oft-noted misuse of “loose” for “lose” in websites as well.
I have a client who shall remain nameless who texts me all the time. He’s got to be in his late 50s, and I find it disturbing on just so many levels.
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