Copywriting Beyond the Words :: Modern Marketing Strategies for Copywriters & Businesses
By Tom Chandler on Dec 23, 2007 in Underground Entertainment, Writing | 10 Comments
I hadn’t visited Buzzwhack.com in a while — a serious sin of omission for any wildly hip, totally “with it” dude like myself.
If you haven’t visited, Buzzwhack catalogs the pretentious new buzzphrases and words invented to impress the less-connected among us. It’s big fun, and a great way to spend time that you might otherwise [...]
By Tom Chandler on Dec 21, 2007 in Underground Entertainment | 4 Comments
Big companies enjoy the benefits of massive budgets, yet all that size, money and power is sometimes accompanied by a sizzling case of myopia.
That’s why there wasn’t a shortage of eligible corporate screwups for Fortune’s 2007 edition of the 101 Dumbest Moments in Business.
My two marketing-related favorites?
The monster goof by Microsoft’s PR Agency, [...]
By Tom Chandler on Dec 19, 2007 in Underground Entertainment | 5 Comments
It’s the holidays, but maybe you’re not really feeling the love slouching at your lonely, stuck-in-the-corner-of-the-basement writing desk.
Fear not, Undergrounders. We’ve got just the thing.
The Fiber Optic, USB-Powered Christmas Tree. (No, I haven’t been hitting the eggnog.)
Drink it in, Undergrounders. It’s a wondrous thing — technology put to humanity’s highest use.
Just plug it into [...]
By Tom Chandler on Dec 17, 2007 in Copywriting, Engagement Marketing | 11 Comments
New selling technology can deliver a tailored shopping experience online, and these highly “relevant” sales tools are dramatically boosting conversion rates.
Are copywriters keeping up? Is your copy as “relevant” as the overall online shopping environment?
When this post about relevant selling systems from Kim Proctor at How to Create Powerful Customer Experiences popped up on Google [...]
By Tom Chandler on Dec 13, 2007 in Blogging, Copywriting, Engagement Marketing | 7 Comments
Airgun writer Tom Gaylord dominates the airgunning editorial niche, getting paid to write the industry’s most successful blog, numerous paid articles, podcasts and even video. The secret of his success doesn’t revolve around choosing the right adjectives…
By Tom Chandler on Dec 11, 2007 in Blogging, Underground Entertainment | 14 Comments
The Copywriter Underground has once again been picked as a Top 10 Blog for Writers — a fact which shocks us as much as anyone.
By Tom Chandler on Dec 7, 2007 in Writing | 3 Comments
It’s been an intense week; I wrote a lot of words and also shipped my podcast, and despite some issues with the hardware, the final result was pretty nice. Nicer, in fact, than the client expected.
Love to hear that.
So now I’m a podcaster. Too.
Sorta.
The best part about writing for a living is that the [...]
By Tom Chandler on Dec 6, 2007 in Underground Entertainment | 22 Comments
If I’ve told copywriters once, I’ve told them a million times to avoid cliches like the plague.
(By my count, that’s four already, and I haven’t even gotten this post off the ground [five]).
Cliches are not our friends.
Still, when a client insists you insert the term “state of the art” or “synergistically integrated” into [...]
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Tom Chandler has written copy and consulted on marketing issues for more than 20 years.
He writes three blogs and lives at the base of a 14,000' volcano.
Despite this, he remains amazingly youthful and handsome.
Like my blog? Visit my Copywriting Web site.
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