I certainly think, as I am sure you would agree, that as SEO becomes less important than it once was and as Internet social networking increases, skills such as copywriting / content-writing are going to become more and more important for everyone as tools for increasing traffic (through word of mouth). Of course, people still have to be experts in their fields, as well as know a lot about affiliated subjects, but there is little point in being an expert and trying, at the same time, to create some sort of brand on the web if you are not able to communicate your expertise in an interesting, original and interactive way.

I, also, like the way that you are not just about copywriting but are, also, interested and skilled in marketing. Coming from an advertising account planning role, it makes all the difference when the creatives create in a RELEVANT way (relevant towards to the audience / the marketing brief) and not just creative for creative-sake.