The Copywriter Underground

Modern Web browsers (like Internet Explorer or Firefox) are far nicer than the limited creatures we wrestled with in the mid-90s, but as “Web 2.0” matures, why are we still using Web 1.0 browsers?

The dark underbelly of the Information Age becomes apparent when I try to organize my online life — especially when noting useful Web pages and blog entries for later use.
I’ve tried several approaches that didn’t quite work, and now — one that does.

I stumbled across Instapaper — a point/click/done bookmarking service for those of us [...]

Writing funny copy is a skill — an apparently rare one if my eyes don’t deceive me. Still, if you hire one of the funniest people on the planet, then you’re probably gold. Witness the NXTube.com “spoof” blog which engages with readers via humor — and sells golf balls the backwards way.

There’s a lot of really, really bad copy floating around out there. More than ever before. And yet — every once in a while — you stumble across a piece that… well… transcends the genre.
It defies description. I found this on a company Web site — one with an impressive client list. It’s just that [...]

The human brain can track up to four complex thoughts simultaneously, and yet — just before lunchtime today — I counted the open windows on my new 17″ laptop.
Six OpenOffice windows (five text, one spreadsheet), four Live Writer windows (my blog editor), three draft e-mails, a still warm-to-the-touch Google Talk window, and yes — two [...]