The Copywriter Underground

In a prior post, I wrote about the growing commercial value of high-quality content — and why content-based marketing offers long-term opportunities to new copywriters.
Now — Nicholas Carr (who remains a favorite online read) — points out why you don’t want to be somebody else’s free content generator (a point also made by Brian [...]

I’ve repeatedly highlighted the marketing benefits of quality content, and believe engagement marketing gigs (blogs, e-newsletters, etc) offer copywriters a shot at excellent long-term (and profitable) projects.
Next time you’re pitching a content project, don’t forget to roll out this excellent example from a Direct Magazine article by Joe Pulizzi:
Being Girl, sponsored by P&G brands [...]

Say you wanted Double Chocolate Fudge ice cream, but the ice cream folks kept handing a single scoop of Mango Fruity Bubblegum across the counter.
You’d leave and go where you got to pick the flavor, right?
So why do so many copywriters passively let the universe pick their clients for them — when they [...]

Brandweek ran a story on deceptive marketing practices, and because of my outspoken advocacy of ethical marketing, I was extensively quoted.

Today’s clients are using landing pages a bazillion different ways, making them a true “bread and butter” category for any online copywriter.
The good news is the Copywritering Maven’s landing page makeover series on Copyblogger has been rolled together on one page, so you can access them all with a single click.
The Maven managed to jam [...]

Copywriters are being asked to write for little more than the exposure, and many are apparently saying yes. If we value our work so little, why should our customers value it more?