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Learn what the Copywriter Maven Knows About Landing Pages

Today’s clients are using landing pages a bazillion different ways, making them a true “bread and butter” category for any online copywriter.

The good news is the Copywritering Maven’s landing page makeover series on Copyblogger has been rolled together on one page, so you can access them all with a single click.

The Maven managed to jam a lot of insight into her makeovers, so they’re worth a look.

Keep writing, Tom Chandler.

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Comments 7

  1. Roberta Rosenberg wrote:

    Thanks for the tip o’ the hat, Tom!

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    Posted 16 Apr 2008 at 7:41 am
  2. Tom Chandler wrote:

    Is that a crack about my lack of hair? If it is, I’m starting a rumor that you regularly misuse apostrophes…

    Quote

    Posted 16 Apr 2008 at 9:30 am
  3. Roberta Rosenberg wrote:

    Tom, I would NEVER make a crack about anyone’s lack of hair … unless, of course, they wanted me to :)

    Quote

    Posted 16 Apr 2008 at 9:40 am
  4. Roberta Rosenberg wrote:

    Uh, Tom … that’s CopywritING Maven. I use CopywriterMaven on Twitter ‘cos my real moniker be too long.

    Still wanna talk apostrophe use and misuse, hah?

    Quote

    Posted 16 Apr 2008 at 10:05 am
  5. Tom Chandler wrote:

    That’s not misuse, it’s a simple GFE (Gross Factual Error).

    I never drink before dinner, but it’s probably a good day to pretend I’ve started…

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    Posted 16 Apr 2008 at 10:29 am
  6. JC wrote:

    I’m new to this arena and have been reading as much as I can find about copywriting. I’m struggling with all the new terms. Could someone explain “landing pages” for a novice?

    Thanks

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    Posted 26 Apr 2008 at 5:12 am
  7. Tom Chandler wrote:

    JC: You could visit the Wikipedia entry on landing pages for a larger discussion, but for simplicity’s sake, let’s say you placed an ad for your business on the front page of a prestigious copywriting blog.

    The ad offers prospects a 10% discount on their first Web site project, a prospect comes along, and clicks on the ad.

    Now what?

    The ad can take them to the home page of your Web site, but dumping them there interrupts the conversation you started with the ad.

    The prospect is confused. Where’s the special offer? How qualified are to write Web sites?

    Instead of dumping them on your home page, you create a landing page — a custom Web page (or micro-site) that immediately delivers on the 10% offer, and sells them on your Web writing skills.

    And more importantly, it asks for an immediate action.

    See the difference?

    That’s a simple example; it gets more complicated from there.

    Hope that helped.

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    Posted 26 Apr 2008 at 6:24 am

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