Learn what the Copywriter Maven Knows About Landing Pages
By Tom Chandler on Apr 16, 2008 in Copywriting
Today’s clients are using landing pages a bazillion different ways, making them a true “bread and butter” category for any online copywriter.
The good news is the Copywritering Maven’s landing page makeover series on Copyblogger has been rolled together on one page, so you can access them all with a single click.
The Maven managed to jam a lot of insight into her makeovers, so they’re worth a look.
Keep writing, Tom Chandler.
Technorati Tags: copywriting,copywriter,copywriting maven,landing page,landing page makeover
Thanks for the tip o’ the hat, Tom!
Roberta Rosenberg | Apr 16, 2008 | Reply
Is that a crack about my lack of hair? If it is, I’m starting a rumor that you regularly misuse apostrophes…
Tom Chandler | Apr 16, 2008 | Reply
Tom, I would NEVER make a crack about anyone’s lack of hair … unless, of course, they wanted me to :)
Roberta Rosenberg | Apr 16, 2008 | Reply
Uh, Tom … that’s CopywritING Maven. I use CopywriterMaven on Twitter ‘cos my real moniker be too long.
Still wanna talk apostrophe use and misuse, hah?
Roberta Rosenberg | Apr 16, 2008 | Reply
That’s not misuse, it’s a simple GFE (Gross Factual Error).
I never drink before dinner, but it’s probably a good day to pretend I’ve started…
Tom Chandler | Apr 16, 2008 | Reply
I’m new to this arena and have been reading as much as I can find about copywriting. I’m struggling with all the new terms. Could someone explain “landing pages” for a novice?
Thanks
JC | Apr 26, 2008 | Reply
JC: You could visit the Wikipedia entry on landing pages for a larger discussion, but for simplicity’s sake, let’s say you placed an ad for your business on the front page of a prestigious copywriting blog.
The ad offers prospects a 10% discount on their first Web site project, a prospect comes along, and clicks on the ad.
Now what?
The ad can take them to the home page of your Web site, but dumping them there interrupts the conversation you started with the ad.
The prospect is confused. Where’s the special offer? How qualified are to write Web sites?
Instead of dumping them on your home page, you create a landing page — a custom Web page (or micro-site) that immediately delivers on the 10% offer, and sells them on your Web writing skills.
And more importantly, it asks for an immediate action.
See the difference?
That’s a simple example; it gets more complicated from there.
Hope that helped.
Tom Chandler | Apr 26, 2008 | Reply