Comments on: Learn what the Copywriter Maven Knows About Landing Pages

By: Tom Chandler

Tom Chandler — Sat, 26 Apr 2008 14:24:06 +0000

JC: You could visit the Wikipedia entry on landing pages for a larger discussion, but for simplicity’s sake, let’s say you placed an ad for your business on the front page of a prestigious copywriting blog.

The ad offers prospects a 10% discount on their first Web site project, a prospect comes along, and clicks on the ad.

Now what?

The ad can take them to the home page of your Web site, but dumping them there interrupts the conversation you started with the ad.

The prospect is confused. Where’s the special offer? How qualified are to write Web sites?

Instead of dumping them on your home page, you create a landing page — a custom Web page (or micro-site) that immediately delivers on the 10% offer, and sells them on your Web writing skills.

And more importantly, it asks for an immediate action.

See the difference?

That’s a simple example; it gets more complicated from there.

Hope that helped.

By: JC

JC — Sat, 26 Apr 2008 13:12:45 +0000

I’m new to this arena and have been reading as much as I can find about copywriting. I’m struggling with all the new terms. Could someone explain “landing pages” for a novice?

Thanks

By: Tom Chandler

Tom Chandler — Wed, 16 Apr 2008 18:29:45 +0000

That’s not misuse, it’s a simple GFE (Gross Factual Error).

I never drink before dinner, but it’s probably a good day to pretend I’ve started…

By: Roberta Rosenberg

Roberta Rosenberg — Wed, 16 Apr 2008 18:05:53 +0000

Uh, Tom … that’s CopywritING Maven. I use CopywriterMaven on Twitter ‘cos my real moniker be too long.

Still wanna talk apostrophe use and misuse, hah?

By: Roberta Rosenberg

Roberta Rosenberg — Wed, 16 Apr 2008 17:40:24 +0000

Tom, I would NEVER make a crack about anyone’s lack of hair … unless, of course, they wanted me to :)

By: Tom Chandler

Tom Chandler — Wed, 16 Apr 2008 17:30:15 +0000

Is that a crack about my lack of hair? If it is, I’m starting a rumor that you regularly misuse apostrophes…

By: Roberta Rosenberg

Roberta Rosenberg — Wed, 16 Apr 2008 15:41:46 +0000

Thanks for the tip o’ the hat, Tom!