Michael Stelzner of Writing White Papers blog fame has garnered a barrage of bloggy notice for his recent (and ongoing) free video releases. He offers you an interesting glimpse into his lead-generation white paper strategy, and it’s worth a few minutes of your time (you can read the blog entry here).
Even if you have no interest in writing white papers (for yourself, or anyone else) — it’s intriguing to watch his campaign unfold.
Take notes, Undergrounders. There will be a pop quiz the next time a client wonders how they can generate a lot of leads.
Keep writing, Tom Chandler.