Comments on: Corporations Still Struggling With Corporatespeak In Blogs http://copywriterunderground.com/2008/07/12/corporations-still-struggling-with-corporatespeak-in-blogs/ Copywriting Beyond the Words :: The Freelance Writer's Life Wed, 04 Nov 2009 18:46:36 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: racquel lyle http://copywriterunderground.com/2008/07/12/corporations-still-struggling-with-corporatespeak-in-blogs/comment-page-1/#comment-44549 racquel lyle Thu, 24 Jul 2008 04:24:00 +0000 http://copywriterunderground.com/2008/07/12/corporations-still-struggling-with-corporatespeak-in-blogs/#comment-44549 I like what you post and the comment of Scott, I learn a lot from your conversation. I am not a professional writer but I understand what you are trying to tell. I like what you post and the comment of Scott, I learn a lot from your conversation. I am not a professional writer but I understand what you are trying to tell.

]]> By: Tom Chandler http://copywriterunderground.com/2008/07/12/corporations-still-struggling-with-corporatespeak-in-blogs/comment-page-1/#comment-44210 Tom Chandler Sun, 13 Jul 2008 21:34:34 +0000 http://copywriterunderground.com/2008/07/12/corporations-still-struggling-with-corporatespeak-in-blogs/#comment-44210 Scott - This from the <a href="http://communities_dominate.blogs.com/brands/2008/06/from-interrupti.html" rel="nofollow">Communities Dominate Brands blog</a>: <blockquote>If agencies persist and clients insist on a siloed approach to communications then they will not achieve the full potential that engagement offers, neither in terms of the end-user experience nor in terms of generating revenue.</blockquote> Amen. Scott – This from the Communities Dominate Brands blog:

If agencies persist and clients insist on a siloed approach to communications then they will not achieve the full potential that engagement offers, neither in terms of the end-user experience nor in terms of generating revenue.

Amen.

]]> By: Tom Chandler http://copywriterunderground.com/2008/07/12/corporations-still-struggling-with-corporatespeak-in-blogs/comment-page-1/#comment-44175 Tom Chandler Sun, 13 Jul 2008 14:55:48 +0000 http://copywriterunderground.com/2008/07/12/corporations-still-struggling-with-corporatespeak-in-blogs/#comment-44175 Scott: That's a great comment. Most corporate clients understand the need for quality copy when they're spending serious dollars on media placement (as in ad campaigns). New media channels are a different breed, and the lack of definitive ROI metrics surrounding engagement marketing and Web 2.0 don't exactly invite participation from those who need definitive proof before committing. My biggest concern is that all the engagement media channels will be carved up among different corporate fiefdoms; PR gets the blog, product folks get the forums, Marketing gets the enewsletter, a self-serving VP gets twitter... you see the danger. Instead of engaging customers and prospects with one voice, all these new channels will pipe differing versions of corporate reality (gotta like that term) into the engageasphere (there's another for you). Given the amplification common to today's online media, one good communicator could -- assuming they used their power for good instead of evil -- mean a lot to an organization. Keep in touch and good luck. Scott: That’s a great comment.

Most corporate clients understand the need for quality copy when they’re spending serious dollars on media placement (as in ad campaigns).

New media channels are a different breed, and the lack of definitive ROI metrics surrounding engagement marketing and Web 2.0 don’t exactly invite participation from those who need definitive proof before committing.

My biggest concern is that all the engagement media channels will be carved up among different corporate fiefdoms; PR gets the blog, product folks get the forums, Marketing gets the enewsletter, a self-serving VP gets twitter… you see the danger.

Instead of engaging customers and prospects with one voice, all these new channels will pipe differing versions of corporate reality (gotta like that term) into the engageasphere (there’s another for you).

Given the amplification common to today’s online media, one good communicator could — assuming they used their power for good instead of evil — mean a lot to an organization.

Keep in touch and good luck.

]]> By: Scott Siders http://copywriterunderground.com/2008/07/12/corporations-still-struggling-with-corporatespeak-in-blogs/comment-page-1/#comment-44150 Scott Siders Sun, 13 Jul 2008 02:06:25 +0000 http://copywriterunderground.com/2008/07/12/corporations-still-struggling-with-corporatespeak-in-blogs/#comment-44150 Very well put, Tom. You've very adroitly written a summation of a large majority of my "corporate America" clients this past year. They are hesitant to spend any money on press releases, let alone on blogs. The question, really, is this: How can we, as professional copywriters, convince companies that they not only NEED us in general--they need us, specifically, to blog for them. Considering how little the "medium-sized" (we can talk about what makes up this group in a later post) companies even have blogs, the entire scenario is troublesome. Do I have an answer? Nope. But that's OK. They don't either. The most pressing question is how do you convince them that their competitors are using it to their advantage and, if they don't start doing it, they'll be suffering some serious sales losses. My "tell" earlier may have given me away as a marketing writer who is trying to meet director level decision-makers who are in the process of outsourcing the marketing function. Maybe I'm delusional. Maybe I know too much. Maybe I know far too little. Either way, thanks for your post. It helped spark a few ideas. Best regards, Scott Siders President Novo, Inc. www.novowriting.com Very well put, Tom. You’ve very adroitly written a summation of a large majority of my “corporate America” clients this past year. They are hesitant to spend any money on press releases, let alone on blogs.

The question, really, is this: How can we, as professional copywriters, convince companies that they not only NEED us in general–they need us, specifically, to blog for them.

Considering how little the “medium-sized” (we can talk about what makes up this group in a later post) companies even have blogs, the entire scenario is troublesome.

Do I have an answer? Nope. But that’s OK. They don’t either. The most pressing question is how do you convince them that their competitors are using it to their advantage and, if they don’t start doing it, they’ll be suffering some serious sales losses.

My “tell” earlier may have given me away as a marketing writer who is trying to meet director level decision-makers who are in the process of outsourcing the marketing function. Maybe I’m delusional. Maybe I know too much. Maybe I know far too little.

Either way, thanks for your post. It helped spark a few ideas.

Best regards,

Scott Siders
President
Novo, Inc.
http://www.novowriting.com

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