I’m unsure whether to classify this as simple marketing-related humor, or an indictment of how we marketers make a living.
Either way, it’s damned funny, and I’ll let you decide which between smirks:
See you drinking “Mitch,” Tom Chandler.
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Funny video!
Tom, you might also like this video from Penn And Teller about bottled water… and the power of marketing…
http://www.youtube.com/watch?v=6pBcUKTFqPg
Brilliant! It really shows the power of marketing in a funny way. Its not far off. Take a look at the list of bottled water companies:
http://www.bottledwaterweb.com/frontbottlers.do
Michel: Equally funny, and since I live where a few bottling companies want to extract water (we flush our toilets with the stuff others pay a buck a bottle for), the issue is very real.
“Molecular odorlessness”! “Atomic tastleness”! Brilliant. Thanks for sharing the hilarious video. Best line – “….a bit watery.”
http://www.chickenmonkeydog.com
Conall: Like all good satire, it’s uncomfortably close to the truth.
They have some good buzzwords in there and I wouldn’t be surprised if a company used them and made a mint lol. Good example of how something so basic can be made to sound amazing, one of the skills of a good salesman/marketer :)
I guess I’d be more sanguine about the bottled water industry if it wasn’t such a bad deal for most bottled water drinkers. This satirical video really does cut right to the bone.
In order of sales, what companies are the top selling companies, including the Coca-Cola bottled water company, which is Dasani, Fuji
water, Evian, Crystal Geyser, and basically all the top name brands water companies in order?
As a guess coco-cola would easily be the first one. Then maybe Evian as I have never heard of the others. tbh I don’t really buy much water, if i have a water craving I just drink from the tap.
The bottled water market is growing at an amazing pace, even during these hard economic times. It is predicted that if demand keeps rising there may be supply issues, so no more cactus people unfortunately.
The bottled water market saw its growth dwindle in 2008 (only 2.6% after years of double-digit growth). Partly due to the economy, it’s also finally facing a backlash because its environmental aspects are fairly unsavory, and the public’s wondering why it’s necessary to create millions of pounds of plastic waste and pay higher-than-gasoline prices for pretty much the same thing that comes out of your faucet.
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