Comments on: Twitter Used by Mad Men to Engage Audience http://copywriterunderground.com/2008/08/22/twitter-used-by-mad-men-to-engage-audience/ Copywriting Beyond the Words :: The Freelance Writer's Life Wed, 04 Nov 2009 18:46:36 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Recent Links Tagged With "twitter" - JabberTags http://copywriterunderground.com/2008/08/22/twitter-used-by-mad-men-to-engage-audience/comment-page-1/#comment-58144 Recent Links Tagged With "twitter" - JabberTags Wed, 25 Feb 2009 23:19:10 +0000 http://copywriterunderground.com/2008/08/22/twitter-used-by-mad-men-to-engage-audience/#comment-58144 [...] by Icethehedgehog on Thu 19-2-2009 Twitter for 2008-08-20 Saved by grimjack15 on Mon 16-2-2009 Twitter Used by Mad Men to Engage Audience Saved by Loz286 on Sun 15-2-2009 So there’s a new Metallica album, hey…. Saved by clifsnotes [...] [...] by Icethehedgehog on Thu 19-2-2009 Twitter for 2008-08-20 Saved by grimjack15 on Mon 16-2-2009 Twitter Used by Mad Men to Engage Audience Saved by Loz286 on Sun 15-2-2009 So there’s a new Metallica album, hey…. Saved by clifsnotes [...]

]]> By: Tom Chandler http://copywriterunderground.com/2008/08/22/twitter-used-by-mad-men-to-engage-audience/comment-page-1/#comment-46149 Tom Chandler Sat, 23 Aug 2008 17:41:48 +0000 http://copywriterunderground.com/2008/08/22/twitter-used-by-mad-men-to-engage-audience/#comment-46149 Probably the way-ahead-of-its-time Twitter Dicta-phone. Most don't even know they existed. Probably the way-ahead-of-its-time Twitter Dicta-phone. Most don’t even know they existed.

]]> By: Melissa Elicker http://copywriterunderground.com/2008/08/22/twitter-used-by-mad-men-to-engage-audience/comment-page-1/#comment-46132 Melissa Elicker Sat, 23 Aug 2008 14:50:16 +0000 http://copywriterunderground.com/2008/08/22/twitter-used-by-mad-men-to-engage-audience/#comment-46132 And what did Don use to Twitter with...his desk phone??? Perhaps a typed memo? And what did Don use to Twitter with…his desk phone??? Perhaps a typed memo?

]]> By: Graham Strong http://copywriterunderground.com/2008/08/22/twitter-used-by-mad-men-to-engage-audience/comment-page-1/#comment-46123 Graham Strong Sat, 23 Aug 2008 12:53:11 +0000 http://copywriterunderground.com/2008/08/22/twitter-used-by-mad-men-to-engage-audience/#comment-46123 This got me to thinking about the TV show lost. They don't do Twitters (as far as I know) but they do often run Internet-based games to keep interest up during their 9-month hiatuses (hiati?) Although the games are not directly related to the storyline, they do hold true to the Lost universe, and provide a bit more of a background. Often they also have hints for what is coming in the next season. The bonus thing for the show is that there are also fan-run sites like Lostpedia (as the name suggests, a Lost wiki). Apparently the show's producers lurk these fan sites and even use them from time to time to announce hints and clues themselves. Although they claim that they do not write the storyline based on what the fans ask for, I suspect it would be hard to read all the theories and *not* be influenced by them. There is also one particular instance where the producers explicitly said they killed two characters shortly after they were introduced because the fan base hated them so much -- which of course they learned through fan-based websites. Either way, the Internet has influenced both the way viewers experience Lost, and how the creators make it. A great example (I think) of engagement marketing! Not to mention a great way of blending the two media together for a much different viewer experience... ~Graham This got me to thinking about the TV show lost. They don’t do Twitters (as far as I know) but they do often run Internet-based games to keep interest up during their 9-month hiatuses (hiati?) Although the games are not directly related to the storyline, they do hold true to the Lost universe, and provide a bit more of a background. Often they also have hints for what is coming in the next season.

The bonus thing for the show is that there are also fan-run sites like Lostpedia (as the name suggests, a Lost wiki). Apparently the show’s producers lurk these fan sites and even use them from time to time to announce hints and clues themselves.

Although they claim that they do not write the storyline based on what the fans ask for, I suspect it would be hard to read all the theories and *not* be influenced by them.

There is also one particular instance where the producers explicitly said they killed two characters shortly after they were introduced because the fan base hated them so much — which of course they learned through fan-based websites.

Either way, the Internet has influenced both the way viewers experience Lost, and how the creators make it. A great example (I think) of engagement marketing! Not to mention a great way of blending the two media together for a much different viewer experience…

~Graham

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