Only You Can Save a Word From Certain Annihilation… But Only By Acting Right Now!

What happens to words that aren’t used any more?

Sadly, these brave soldiers disappear from the dictionary, dropped from the lexicon by heartless editors who frankly seem like the kind of people who would seat elderly folks on ice floes and push them out to sea.

The good news? You, dear reader, have the power to save an archaic or obsolete word from certain oblivion.

What can I possibly do?” you say. Simple.

The Times Online is running a list of words that are in danger of being dropped from the dictionary (Collins). To save them, all you need do is use them in your copywriting work.

…but Collins has given warning that it is not enough for the words to be used by their champions alone. Endangered words must appear at least six times in Collins’s corpus, a database that records word usage in printed, broadcast and online media.

Compilers will discount any references to words if they appear in articles about the campaign to save them.

Surely, my verbose friends, you can find a place in that landing page for “Apodeictic” – which means “unquestionably true by virtue of demonstration.”

No room for that? Then how about spicing up that corporate Web copy with “nitid” – which means “bright or glistening.” (That’ll drive conversions.)

Embrangle? Compossible? Fubsy?

Stick ‘em in a direct response email – or use them in that epic tweet you haven’t quite gotten right.

Only by acting today can we – as copywriters – turn back this threat to our language.

So look deep into your heart, and see if you have it in you to save some poor word from oblivion today. (If not, then perhaps you too are the kind of person who would shove elderly laden ice floes out to sea.)

How you can help to save some cherished words from oblivion – Times Online

Abstergent: Cleansing or scouring

Agrestic: Rural; rustic; unpolished; uncouth

Apodeictic: Unquestionably true by virtue of demonstration

Caducity: Perishableness; senility

Caliginosity: Dimness; darkness

Compossible: Possible in coexistence with something else

Embrangle: To confuse or entangle

Exuviate: To shed (a skin or similar outer covering)

Fatidical: Prophetic

Fubsy: Short and stout; squat

Griseous: Streaked or mixed with grey; somewhat grey

Malison: A curse

Mansuetude: Gentleness or mildness

Muliebrity: The condition of being a woman

Niddering: Cowardly

Nitid: Bright; glistening

Olid: Foul-smelling

Oppugnant: Combative, antagonistic or contrary

Periapt: A charm or amulet

Recrement: Waste matter; refuse; dross

Roborant: Tending to fortify or increase strength

Skirr: A whirring or grating sound, as of the wings of birds in flight

Vaticinate: To foretell; prophesy

Vilipend: To treat or regard with contempt

Keep writing, Tom Chandler.

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Comments 7

  1. Graham Strong wrote:

    Hey Tom,

    This strikes me with both hilarity and rage. Yes, I do believe that certain words will go to extinction naturally. But isn’t it the job of a dictionary to at least keep a record of these words?

    Some random thoughts on the matter:

    I see shadows of “1984″ everywhere, and this is another double-plus good example.

    Why not rely on the OED? Sure, it’s hard to fit in your pocket, but at least you know the word will be there when you look it up.

    Isn’t this why the Internet was invented? So that senior editors didn’t have to decide which antiquated words to pitch overboard? There’s room for everybody in cyberspace!

    Anyway, rather than stick my head in the sand, I’ll try to champion a word too, which I actually got from the Times Online comment section: spatchcocked. No, it’s not as painful as it sounds. It means (among other things) an awkward segue way or unsuitable insertion of words or ideas. Name dropping would be a good example, or forever turning the conversation back to you and/or your own activities.

    Which is funny, actually, because I’m developing a post right now where I talk about the fact that you shouldn’t reference your own blogging activities in the comment section of someone else’s blog, except in unusual circumstances. This would be another example of spatchcocking. I think everyone should check it out when it’s done — it’ll be a masterpiece! (I’m glad I found the opportunity to mention it.)

    Loquaciously yours,

    ~Graham

    Posted 23 Sep 2008 at 4:45 am   (Quote)
  2. Tom Chandler wrote:

    I have to admit a developing fondness for compossible and embrangle, though Recrement cries out for use in a heated (yet literary) moment.

    Posted 23 Sep 2008 at 7:19 am   (Quote)
  3. Jamie Simmerman wrote:

    I so love this idea! Thanks for sharing. I think I like “Embrangle” for this week’s post.

    Posted 23 Sep 2008 at 7:21 am   (Quote)
  4. Graham Strong wrote:

    @Tom – “heated literary moments” – Ah, how I miss university!

    ~Graham

    Posted 23 Sep 2008 at 8:04 am   (Quote)
  5. Jamie Simmerman wrote:

    Graham has a particular fondness for spatchcocked, and wants to save it from editorial euthanasia.

    I am having a difficult time working that one into my writing, however. Now embrangle on the other hand, ah, that one’s easy to work in.

    I think I’ll tackle Vilipend tomorrow. ;)

    Posted 24 Sep 2008 at 9:18 pm   (Quote)
  6. Susan wrote:

    Wow. That’s intense. I’m not sure if I think it’s amusing or tragic. Perhaps a little of both.

    I heard an interview on NPR with someone who spent a year reading volumes of dictionaries. I think he would be enraged by this.

    Posted 01 Oct 2008 at 5:32 pm   (Quote)
  7. Tom Chandler wrote:

    Jamie: You’re doing god’s work.

    Susan: This is most certainly not intense. I was shooting for humorous.

    Posted 03 Oct 2008 at 7:47 am   (Quote)

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