Comments on: Dimensional Mailers: Misunderstood, Underutilized, and Yet Another Way to Set Yourself Apart http://copywriterunderground.com/2008/10/13/dimensional-mailers-misunderstood-underutilized-and-yet-another-to-set-yourself-apart/ Copywriting Beyond the Words :: The Freelance Writer's Life Wed, 04 Nov 2009 18:46:36 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Gloria Hildebrandt http://copywriterunderground.com/2008/10/13/dimensional-mailers-misunderstood-underutilized-and-yet-another-to-set-yourself-apart/comment-page-1/#comment-50929 Gloria Hildebrandt Thu, 30 Oct 2008 19:26:24 +0000 http://copywriterunderground.com/2008/10/13/dimensional-mailers-misunderstood-underutilized-and-yet-another-to-set-yourself-apart/#comment-50929 "Lumpy mailers" are one advantage over electronic info. I'm also fond of print materials that give a three-dimensional message, where the way the piece looks, opens or feels, reflects an important element of the goods or service. It's a creative challenge to come up with, and then fun to write for. Pieces like this do get kept, shown, passed around and referred to. One of my clients reports that his marketing piece I prepared in this way has been a huge boost of morale to his sales team. When they are proud to show a prospect an intriguing leave-behind, the sales call is much easier. “Lumpy mailers” are one advantage over electronic info. I’m also fond of print materials that give a three-dimensional message, where the way the piece looks, opens or feels, reflects an important element of the goods or service. It’s a creative challenge to come up with, and then fun to write for. Pieces like this do get kept, shown, passed around and referred to. One of my clients reports that his marketing piece I prepared in this way has been a huge boost of morale to his sales team. When they are proud to show a prospect an intriguing leave-behind, the sales call is much easier.

]]> By: Tom Chandler http://copywriterunderground.com/2008/10/13/dimensional-mailers-misunderstood-underutilized-and-yet-another-to-set-yourself-apart/comment-page-1/#comment-50044 Tom Chandler Mon, 13 Oct 2008 19:26:27 +0000 http://copywriterunderground.com/2008/10/13/dimensional-mailers-misunderstood-underutilized-and-yet-another-to-set-yourself-apart/#comment-50044 Roberta Rosenberg: The Bigger Lumpy Mailer Maven. Nah, it doesn't quite sing... Roberta Rosenberg: The Bigger Lumpy Mailer Maven.

Nah, it doesn’t quite sing…

]]> By: Roberta Rosenberg http://copywriterunderground.com/2008/10/13/dimensional-mailers-misunderstood-underutilized-and-yet-another-to-set-yourself-apart/comment-page-1/#comment-50038 Roberta Rosenberg Mon, 13 Oct 2008 18:27:57 +0000 http://copywriterunderground.com/2008/10/13/dimensional-mailers-misunderstood-underutilized-and-yet-another-to-set-yourself-apart/#comment-50038 Ohh, lumpy mail. I'm all tingly. And if your client has the budget and the vision, move from small-time lumpy to big-time box. Ohh, lumpy mail. I’m all tingly. And if your client has the budget and the vision, move from small-time lumpy to big-time box.

]]>