Because people are endlessly fascinated about… themselves, the Typealizer writing/personality analysis site is a sure bet to score among the blogging set.
What’s it do? Simple.
You enter a blog URL, it analyzes the writing, then delivers a verdict about the personality type doing the writing.
The Copywriter Underground? I fell into the “Scientists” category, which suggests I’m a long-range, individualistic type who has little trouble working alone:
They left “devilishly handsome and adorably impish” out of their analysis, but then, I suppose they’d have to analyze the photograph on my blog to correctly arrive at that conclusion.
They did, however, provide an interesting diagram that showcased the parts of my brain that Were Presumably Used in the Creation of This Post:
Sure, the site returns a verdict in a suspiciously short time – short enough that I’m left to wonder exactly what it’s analyzing – but like most of you, I just can’t get enough of myself.
Just to spread the pain wealth around, I ran a couple other sites through the Typealizer.
Veteran Copy Pro Roberta Rosenberg’s blog yielded this result (we offer no comments about the image of a woman boozing it up):

Interestingly, my Trout Underground fly fishing blog returned the same personality type that Ms. Rosenberg enjoyed (which is odd considering it’s written by the same personality), while Copyblogger Brian Clark’s blog returned a seemingly off-target “Duty Fulfiller” verdict, which includes the passage suggesting
“They are especially attuned to the details of life and are careful about getting the facts right. Conservative by nature they are often reluctant to take any risks whatsoever.“
Not content to leave well enough alone, we threw a photo-heavy, writing-light “bikini” blog at Typealizer (selected entirely at random from the hundreds of bikini blogs that we don’t visit daily), which decided the barely clothed site featured a “Socializer” personality:
“The social and opiniated type. They are especially attuned to the feelings of themselves and others. They tend to be very aware of the values of their peer-group and tend to see things as either right or wrong, good or bad. They tend to be traditional and value their friends and family the most.”
I know when I visit a soft-core pornography bikini blog site, “traditional” values don’t exactly leap to mind, but let’s give Typealyzer a break and assume it was having an off day.
Is Typealizer a spot-on analysis tool destined to help you avoid hours of expensive psychotherapy? Not hardly.
It is, however, yet another way to waste a few minutes online – the Internet’s true Killer App.
Keep writing, Tom Chandler.


Heh, that’s a neat find. I ran both my current website, and a blog I wrote during the first blogging boom through there and actually got the same result.
Oddly, the result I received for my websites (ISTF) doesn’t jive with typical results I’ve received from the personality test, Myers-Briggs (INFJ) this seems to be matched with.
However, it does say wonders about how we manage to separate copy from writer, even on our personal projects.
Well, ain’t that a big laugh outloud for me!
Love the boots at the bar image for Copywriting Maven’s blog personality. As far as conflict? Well, as my daddy used to say. “Don’t ever start a fight, honey. But if someone else starts one, make sure you finish it.”
Bradley: It would be interesting to compare personal emails to public writing, but now that I think about it, no.
I still am not sure how much “analysis” happens at Typealizer (it happens suspiciously fast), but it is a fun tool (and viral) tool that sucks folks into the site.
Roberta: I knew you’d get a kick out of the flygirl image.