Comments on: Oscar Mayer Ad Says It’s “Blogworthy” – So Why Not Send Us To Their Blog?

By: Oscar Mayer's Blogworthy Ad on Lovell Links

Oscar Mayer's Blogworthy Ad on Lovell Links — Mon, 09 Mar 2009 14:34:01 +0000

[...] has blogged about eating this sandwich yet, but several folks in the blogosphere (Eat Me Daily, The Copywriter Underground, BuzzFeed, etc.) have blogged about the ad [...]

By: Corey Frisbee

Corey Frisbee — Tue, 17 Feb 2009 21:51:58 +0000

Businesses ARE recognizing that the next generation DOES pay attention to social blogging…..

By: Watchando In The Afternoon: Is Groundhogging In The Shadows | Guanabee

Watchando In The Afternoon: Is Groundhogging In The Shadows | Guanabee — Mon, 02 Feb 2009 19:59:28 +0000

[...] [Copywriter Underground] [...]

By: Roberta Rosenberg

Roberta Rosenberg — Mon, 02 Feb 2009 18:34:03 +0000

I’m late on my response … blame it on the jetlag … but my first thought was the Seinfeldian – “Sponge worthy” … and then I yawned. I looked but was unmoved by the ad. I agree with Tom, as I almost always do, that it would have been nice to add a teeny little benefit to the headline. Otherwise, it’s just another, slightly arch take on ironic advertising. (On a side note, 4 million ‘Snuggies’ have been sold using wretched but effective DRTV.)

The fact that we all know what a Snuggie is represents marketing and product awareness at its best, even if the execution is well, not award worthy.

By: Graham Strong

Graham Strong — Fri, 30 Jan 2009 18:32:31 +0000

Hmm, well perhaps it’s that they don’t want other people to tell them that they’re old.

But then that pretty much applies to everyone, doesn’t it?

(BTW, Jan/Feb usually makes me feel old and, well, bleak. If the sun comes out in March, hopefully I’ll snap out of it…)

~Graham

By: Tom Chandler

Tom Chandler — Fri, 30 Jan 2009 17:01:43 +0000

I don’t know about that; pretty much every morning of last week I felt kinda old…

By: Graham Strong

Graham Strong — Fri, 30 Jan 2009 16:23:04 +0000

@Tom – lol – as we speak, I am doing some backgrounding on interactive case studies, and came across this one:

http://discussionleader.hbsp.com/ics/2008/06/the-sure-thing-that-flopped.html

Underlines your point — Boomers will never be “old”.

~Graham

By: Tom Chandler

Tom Chandler — Fri, 30 Jan 2009 16:19:18 +0000

Since we're talking about Boomers (and I just barely caught the tail end of the generation), I thought I'd pass along an excerpt from an excellent New York Times column about the boomers:

Since the 1960s, when many of us were teenagers, Madison Avenue along with the news media have been polling, interviewing, analyzing, poking and sniffing us, and that continues to this moment, even as nearly 10,000 boomers turn 60 every day. The consumer research firm Yankelovich knows, for example, that if boomers are asked to specify when old age begins, they will typically answer 79.5, a ridiculously sunny view, considering average life expectancy is 77.

By: Tom Chandler

Tom Chandler — Fri, 30 Jan 2009 16:10:42 +0000

@Becca: Nice to know the demand for blogging skills is growing, but then, it was probably almost zero to begin with. I wonder how many marketing departments are looking for blogging/social media skills on the resumes of potential hires (when people start hiring again)?

@Jacob: You’re reading more into it than I do (I think the copywriter was just trying to be creative and ironic), but I agree about the target (though who you calling “the Older generation”??). Newsweek isn’t exactly the favored publication of the millenials.

@Graham: Gut feeling is “Blogworthy” wasnt’ really meant to go viral. If it had been the aim, you’d think there would have been an online tie-in. And yes, I thought of “spongeworthy” too.

By: Graham Strong

Graham Strong — Fri, 30 Jan 2009 14:46:26 +0000

@Jacob – Not to mention it is a blatant take on “sponge-worthy”, that famous Seinfeld episode. If that doesn’t scream Gen-X…

~Graham