Comments on: A Geezer Looks at Social Media Marketing, Buzz, and Online Marketing Boot Camp

By: Tom Chandler

Tom Chandler — Wed, 04 Mar 2009 04:16:18 +0000

Russell: Quality leads are always good news. I don’t know how much effort you put into Facebook, but I’m asking my small biz students to be very clear about evaluating time investments vs results – especially when most aren’t in “connected” industries like you and I seem to be.

Good luck!

By: On the Money

On the Money — Wed, 04 Mar 2009 00:43:23 +0000

I agree with your excellent post. However, I have, as a writer, had two jobs come to me through a link to my blog that I put on Facebook. And am now putting a “status” post on Facebook if I write anything on the blog that I particularly want to “market” … I fully agree that too much unproductive time can be spent on social media but it can occasionally bring in unexpected returns.

8-)

By: Tom Chandler

Tom Chandler — Thu, 26 Feb 2009 16:39:50 +0000

@Alejandra: The client is the key.

@John: How close are you? We should talk.

@Graham: Point well taken (I preach “authenticity” to my engagement marketing clients), though my concern isn’t with how social media is accessed, it’s whether the business case exists for it in the first place.

I’ve heard plenty of hype – and yes, I’ve seen some interesting results – but the buzz alone doesn’t spare social media the same kind of scrutiny other media channels get when their utility is being decided.

In my online marketing class, several students are clearly candidates for involved social media programs; others need to focus on the basics (like e-newsletters) before they invest time they don’t have in social media.

By: Graham Strong

Graham Strong — Thu, 26 Feb 2009 03:13:32 +0000

Hey Tom,

Social media is like that quote I had on my placemat at my grandparents house when I was a kid:

“You can forever chase butterflies and never catch them, but if you sit quietly and patiently, they may alight upon you.”

[very bad paraphrase dressed up like a quote -- hey, it's been 30 years...]

The point is that the moment you try to “work” social media, it disappears. Requests for retweets, stumbles, and trackbacks all get old quickly. Forcing social media is like forcing the kid on the basketball court to play with you.

You have to be engaging in a natural way. You have to want to Twitter or blog, you have to want to talk to people about their interests.

You have to do all the things that Carnegie said we should do. The only difference is that the media are different. The social isn’t.

~Graham

By: Pages tagged "buzz"

Pages tagged "buzz" — Wed, 25 Feb 2009 16:38:14 +0000

[...] bookmarks tagged buzz A Geezer Looks at Social Media Marketing, Buzz, an… saved by 3 others redsoxsuck94 bookmarked on 02/25/09 | [...]

By: John Soares

John Soares — Wed, 25 Feb 2009 15:56:14 +0000

Excellent post Tom. I will launch my first information product–an e-book on writing supplements for college textbooks–in mid-March. In the process I’ve been studying Internet marketing and all its facets.

Social media is prominently discussed now in IM circles; however, so far I’ve done nothing with it.

Why?

1. I have far more important things to do regarding launching and marketing my information product, and the ones to follow.

2. I don’t need more information to deal with. We already live in an information-overload society.

3. It appears to me that in social media there are a few leaders and a huge mass that hangs on those leaders hoping to get noticed.

I will eventually investigate social media, but it’s way down on my priority list.

By: A Geezer Looks at Social Media Marketing, Buzz, and Online … | organicsocialmedia

Tue, 24 Feb 2009 20:44:41 +0000

[...] Original post: A Geezer Looks at Social Media Marketing, Buzz, and Online … [...]

By: Alejandra

Alejandra — Tue, 24 Feb 2009 20:26:14 +0000

Hey, this is what I was looking for. A man who, in spite of all the buzz about social media, stay focused in what is important: Where is the client?

Bravo!