Today’s “Can’t Miss” Marketing Tip: You Need A Corporate Anthem/Drinking Song

Exactly how has the corporate marketing world so clearly overlooked this surefire marketing/branding tactic? Ladies, gentlemen and Undergrounders, we bring you The Corporate Drinking Song:

Yes, let’s all drink to Russian Gas giant Gazprom, which leverages powerful alcohol-related branding lyrics like:

Let’s drink to you, let’s drink to us, Let’s drink to all the Russian gas

Well said Gazprom!

Once again, the Underground takes the lead in bringing you the latest, cutting-edge marketing news. (And all for free!)

Let’s drink to you, let’s drink to me, let’s drink to the Underground in all her copywriting glory!

Keep drinking, Tom Chandler.

Comments 2

  1. Roberta Rosenberg wrote:

    I’m getting all misty … and thirsty. (But wait, don’t women drink? What kind of gas company is this anyway?!?)

    I’ll meet your vodka shot and raise you a pink squirrel.

    Roberta Rosenberg’s last blog post..Spam Funnies: If you gave a gold fish a bigger instrument …

    Posted 10 Jun 2009 at 4:41 pm   (Quote)
  2. Tom Chandler wrote:

    Roberta Rosenberg: I’ll meet your vodka shot and raise you a pink squirrel.

    I’m sorry – I would have responded sooner, but I’m working on my own Personal Branding Drinking Anthem (hic).

    It’s going viral, I can just tell.

    Posted 11 Jun 2009 at 6:10 am   (Quote)

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