Monthly Archives
Category Archives
Post-by-Post Archives
- The Underground Will Resume Service Shortly
- Getting Ready For the Client Pitch: How to Turn Prospects Into Clients
- Stelzner Launches White Paper Class Marketing Barrage: Worth Watching
- Nicholas Carr on the "Value" of Content (or, Why You Should Build Value For Yourself)
- Making the Case for Quality Content: P&G Micro-site is 4x More Effective Than Equal Priced TV Advertisement
- How to Pitch New Clients, How to Pick Them, and Why You’d Want to do Either
- I Decry Deceptive Mailing Practices in BrandWeek: Are Copywriters Really Responsible For Ethics?
- Learn what the Copywriter Maven Knows About Landing Pages
- Guess I Didn’t Want to Work For Free Badly Enough
- We’re Living Web 2.0; Why Aren’t We Using Browser 2.0?
- Instapaper.com: The One-Click "Content Bank" I’ve Been Looking For
- The Power of Humor: Are You a Funny Copywriter?
- Today’s Exercise in Copy-Based Mind Control (or, A Dollar to the First Person Who Figures Out What This Means)
- Mind Cluttering the Modern Writer. (And an Announcement.)
- An Underground Review: Writing White Papers by Michael Stelzner
- Michel Fortin Talks USPs. I Talk Value-Added Copywriter. Why Should You Listen To Either Of Us?
- The Failed Computer Blues: The Underground Commences With the Vista Bashing
- My Nine Top Buzzwords of 2007 (And One I’m Coining Right Now)
- Fortune Chooses the 101 Dumbest Moments in Business: We Pick Our Favorites
- Tis the Season For… The Fiber Optic USB Powered Tree?
- Online Sales Software Is Getting More Relevant: Is Your Copy Doing the Same?
- Mastering Your Market: An Interview With a Niche Dominating Writer
- It’s a World Gone Mad: Copywriter Underground Again Selected as a Top 10 Blog
- The Post Where I Give YOU The Day Off
- Banned for Life: One Man’s Tireless Crusade Against The Curse of Cliches
- We Are Experiencing Some Technical Difficulties. Well, Sorta. Not Really.
- Writing More For Less? Maybe It’s Time to Ask For a Raise
- The Oxford Press 2007 Word Of The Year: Locavore
- Pay The Damned Writer (A “Getting What Your Worth” Primer With Harlan Ellison)
- The Best Reason EVER to Begin Your Freelance Copywriting Career (or, Why We Freelance)
- I Want One of These For My Word Processor: The StupidFilter
- How To Write a Billboard (or, Copywriting at 70 MPH)
- Are Writers Really The "First Drafts of Human Beings?" (or, What Copywriters Should Learn From the Hollywood Writer’s Strike)
- Nike Gets Engaged, Shrinks Traditional Ad Spending. Here’s How Copywriters Can Benefit.
- How Serious is Your New Prospective Client? Four Easy Questions Help You Figure It Out.
- It’s Moving Day: So Exactly What Does the Modern Writer’s Office Look Like?
- The Underground’s Back With a Post: How to Sell Anything to Anyone
- If This Hasn’t Happened to You, It Will
- It’s Always Something: A Note From a Sick, Pasty-Faced Copywriter
- The Copywriting Rule I’d Forgotten: Good News First
- The Copywriter’s Vacation Ends; Life Rears its Ugly Head…
- My Latest Article for Chief Marketer
- Two Reasons Every Copywriter Should Take a Vacation
- Copywriting in Three Dimensions: How “Fun” Sold Six-Figure Software
- Can You Tell Your Story in One Sentence?
- The Rules of Engagement: Copywriting’s New Discipline
- What Have You Learned this Week? (Are You an Educated Copywriter?)
- One Reason to Blog. And One Why You Can’t Rely on It.
- An Interesting Meme: I Think, Therefore I’m “It”
- A Monster Word Processor Review: The Underground Geeks Out
- eMail Growing Unreliable? Is “Chat” the New Client Contact Medium?
- The Post Where I Single-Handedly Save Copywriting
- Can a Comic Strip Teach You to Be a Better Writer in a Day?
- What’s a Good Copywriter Worth? How About $12 Million?
- Useful Tools for OpenOffice.org Fanatics
- The Evolving Copywriter’s Web Site: The Death of the Home Page?
- Wanna Be an Outdoor Blogger? Got a Little Attitude?
- The Headline Says “Blogging is Dead.” So Why Are You Reading This?
- Getting to “NO” — When Enough is Enough
- Don’t Look Now, But Your Font is Unzipped
- Growing Your Business (With a “Green” Business Card?!)
- Writing a Big Project? Take a Break With a Great Writer
- E-Mails Aren’t Direct Marketing? A Quick Look at the Most Misunderstood Media Channel
- Satirical Video Highlights the Changing Role of the Copywriter
- The Friday Freelance Quiz: Can You Really Tell a Client Why They Should Hire You?
- Journalism Jobs Outsourced to India? (This Posted From the USA… For Now)
- Copyblogger Unveils $10K Landing Page Contest
- The Commodization of Copywriting: Coming to a Client Near You?
- Freelancer Tools: Are WebApps the Answer?
- Vacation’s Over: Back to Writing
- Freelancing and the Black Hole: The Absence of Feedback
- BoDo Launches "Working With Writers Series"
- Need More Freelance Work? Schedule a Vacation…
- Cashing In On Tragedy: How Not To Write A Press Release
- Thinking of Virginia Tech
- From FreelanceSwitch: 101 Essential Freelancing Resources
- Calling All Ad Agencies: Things Really Have Changed
- How to Own Your Blog Niche – And Much, Much More.
- Carson Says Everything Must Go: Content Done Better Blog For Sale
- The Devil’s Marketing Dictionary (or, 30 Reasons to Read Bad Language)
- Quick: Name the Seven Writing Tools You Couldn’t Live Without
- Carson of Content Done Better Goes Legit: Expect More of Same in the Future
- The Friday Fifteen Minute Pitch Post: Stuff vs “e-nformation”
- Why Teaching Marketing is Better Than Learning It
- What I Learned After 90 Minutes With Five Top Copywriters
- Learn What Top Copywriters Are Thinking on BlogTalkRadio
- This Week’s Friday Fifteen Minute Pitch Post: Landing Hard
- How To Turn a Messy Desk Into a Successful Book Promotion
- A Mini Case Study: "Know Thy Audience"–and the Benefits of Having Fun
- A Little Sleepy Lately at the Underground? That’s Changing…
- Atlantic Media Looking for "300 smartest human beings" to Write Essays for the Atlantic Web Sites
- How Bad Can It Get For a Marketer? Sony Lives Every Brand’s Nightmare
- Write for the Markets You Love: The Freelance Dollars Will Follow
- The Joy of Response (or, We’re Having a Good Day)
- A Fascinating Peek at the Project Start Questionnaire of a Successful Copywriter
- When Deadline Pressure Simply Isn’t Enough: The Pedaling Typing Speed Indicator
- How Recession Proof is Your Copywriting Business?
- Three Reasons Why Copywriters Should Always Check the Finished Product. Always.
- The Rare Deb Ng Rant–And a Yet Another Reason to Move Beyond SEO Article Work
- Will Write for Sex?
- Writing Tired: What Fatigue Does to Copy. And Copywriters.
- Gadget Lab: Top Tools for Creative (and Working) Writers
- Tired of Low-Paid SEO Work? Break Into Lucrative Markets With This Six-Point Plan
- Inkthinker’s Kristen King Fires Off NINE Incredibly Helpful Writer’s Posts
- Humor and Truth In Ad Sales (Or, Why I Left the Agency World)
- Today’s Friday Fifteen Minute Pitch Post? PPC Ads…
- Michel Fortin Wants More Comments on His Blog, Giving Backlinks to Get Them
- Tagged by the "Why Do I Blog?" Meme. Here Are My Top Four Reasons:
- Educating Clients: A Freelance Designer’s Perspective and An Old/New Idea From The Underground
- A Room With A View: This Would Look Great in the Underground’s Backyard
- Top 10 Books for Writers List Released at Writing White Papers
- How to Negotiate Copywriting Fees Without Turning Into an Asshole: A Nine Step Short Course
- Yahoo Says Copywriter One of Top Five Professions in 2007. If You Didn’t Already Know That, It’s Time To Market Differently.
- As Communication Grows Ever More Brief, Do We Shrink Too?
- Some Schmuck Expecting You to Write For Next to Nothing? Hand Him This Brilliant “Designers Who Blog” Post.
- The Freelance Quote of the Day Via "Screw You!"
- The Copywriter Underground Goes Green (While Other Blogs Turn Green With Envy)
- The PR Industry Loves Blogs. But They Aren’t Blogging. Is This the Online Writer’s Next Great Market?
- Content Done Better Blog Resurrected
- Gone Fishing. No Nasty Comments Please.
- This Week’s Fifteen Minute Friday Pitch Post: The Power of Fun
- The Dangers of Blogging (Or, Oops! Carson Just Shot His Blog!)
- Anna Quindlen Says Time to Write for Your Life. Did She Mean "Blog For Your Life?"
- Work Goes Batshit. Chandler Follows Suit. But What Comes After?
- Vote For the Top 10 Books for Writers - Or Have Your Eyes Gouged Out
- Copywriting Job: Good Corporate Ghostwriting Gig
- A Shiny New "Top 150" Marketing Blogs List. Does it Matter?
- Leveraging the Value-Added Copywriter: An Underground Manifesto
- Meet the 2006 Word of the Year: "Plutoed"
- Are You a Pro? Does Your Copy Form Reflect It?
- Think Online Writing is Your Best Market? Marketing Sherpa Says You Might Be Wrong.
- The Writer’s Reference List: The List of Sites You Absolutely Positively Need to Save
- The Fifteen Minute Friday Pitch Post: 1-5-2007
- Top 10 Writer’s Books Uncovered at Writing White Papers blog.
- Why Do Good Writers Produce Bad Copy? Bad Language Wonders…
- Tech Digest: Top 10 ways to diss someone in a Web 2.0 stylee
- Senior Copywriter Wanted
- What’s a Meme? 101 Reasons They’re a Good Thing.
- The Value of Perspective: Different Routes to Prosperity
- Pen and Paper: The Essence of Writing
- The Technology is Totally Reliable. Failure is Impossi
- Another 2006 "Ten Best" List: This One’s Worth Reading
- The Writer’s Almanac: Quality Writing, Delivered Daily
- Another Friday Fifteen Minute Pitch Post
- Working at Home: Productive or Pain?
- Another Useful Deborah Ng List Post: The Blogs You Should Visit.
- Five More Things About Me You Didn’t Know
- Merry Christmas From the Underground!
- Notebookism: Five Reasons to Use Pen and Paper
- The Copywriter’s Best Friend: AIDA
- Office Max Invites You to Elf Yourself
- What Will You Drink When You’re a Famous Writer?
- Inklings Asks “How Good a Copywriter Are You?”
- This Week’s “Fifteen Minute Friday” Pitch Post: The Case Study Short Course
- Writing for Free?! Deborah Ng Cuts Away the Bull
- FTC Says Pay-to-Post Financial Relationships Should be Disclosed
- Two of a Writer’s Best (and Least Known) Friends
- Who’s Writing Next Year’s Blog?
- Seconds To Post Before I Go: Writer’s Rights
- Norman MacLean’s Lost Masterpiece
- Ever Wonder Who’s Cutting and Pasting Your Online Copy?
- Top 10 Writer’s Blogs Announced: Underground Included
- The Art of Mystery: How to Engage Readers and Get Read
- The Gift of Marketing? Are You Fast Becoming a non-Profit?
- The First “Fifteen Minute Friday” Pitch Post
- Too Tired to Stir Your Own Coffee? Now You Don’t Have to.
- A Most Excellent Spoof: “I Support the Chinese Wristband Industry”
- Writing Cheap? The Five Steps Every Struggling Writer Should Take.
- 24 New Ways to Jam Your Day With More Good Stuff
- Viral Learning Center
- Welcome to the Underground’s First Fifteen Minute Friday
- The Official Underground Thanksgiving Post!
- Best Moments or Your Worst? The Underground Explores Presentations.
- Growing Clients versus Getting Them: Fifteen Minutes to Higher Revenues
- Notebook Giveaway at Notebookism
- Impress Your Clients (with “Click to Call” For Small Business)
- The Friday Meltdown Becoming a Regular Thing?
- “Engagement Copywriter” Hottest Job Title in 2007?
- Putting Pen to Paper: the notebookism Blog
- Best Writing Blog (but for whom)? You Get to Vote.
- Enjoying That “New Client” Smell?
- My Bouncing Baby Blog: The Engagement Principles
- The Friday Face Plant: Writing Horizontal
- Underground Writing Tools: It’s a Day For Quirks
- How to Have ‘em Eating Out of Your Hand
- Branded Content Drives Revenue. (Suddenly, You’re Valuable Again.)
- Winning in Tough Markets: Engagment Clothed in Sustainability by nau
- Saving Clients From Themselves: Overcoming the “Experience” Hurdle
- The Simple Sentences Every Copywriter Hates to Hear
- Engaged Online Communities: Build or Buy?
- Losing Track of Blog Conversations? You Don’t Need Ginko. You Need coComment.
- Spin Thicket: Fark for Marketers of the World?
- Writing for Engagement: The Modern Copywriter as Serial Commercial Novelist
- The Copywriter’s Craft: Blogs You’ve Gotta Read.
- Friday Follies at the Underground
- Business Fiddling While the Internet Burns?
- Yet Another Argument for the Business Blog
- Business Blog Success Primer: Passion
- Copytools: Handier Writing via Google Docs
- Deadlines? All Nighters? Caffeine’s the Cure.
- Want Better Web Results? Try Print.
- Pitch Magic: The Lumpy Mailer
- Into the Life of Every Copywriter, a Little Pitch Must Fall
- The Two Danger Signs of a Writer on the Edge…
- Leave Out the Parts That People Skip
- Verizon goes blogging, guarantees timely response
- Offshoring Copywriting? It’s Already Happening.
- Business Blogging. It’s a Dialogue - Not an Interrupt.
- A Copywriter’s Perspective: What You Know vs. What They Know
- The Eight Questions to Ask Yourself if Your Company Doesn’t Have a Blog
- Build a blueprint. Or market into thin air.
- Where’s the passion in your marketing plan?
- Blog Success Primer: Marketing goals first, blog second…
- Marketing Smarter #2: The Messaging Platform’s Building Blocks
- Marketing Smarter #1: Market without a foundation and you’ll sink from view
- Floyd Landis, doping accusations, and the value of community…
- Word Jockey? Or Marketing Guru?
- The blog title battle: I say light a fire or go home.
- Saatchi says… clarify. I say engage.
- Blogging for the brand. How to be a Superhero.
- Engagement Marketing and the Portal Guy. A decade before my time…
- Always with the new marketing
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