Copywriting Beyond the Words :: Modern Marketing Strategies for Copywriters & Businesses
By Tom Chandler on May 12, 2008 in Personal | 3 Comments
I’m at my parent’s home in Central California, my brothers and I converging on our home because of the death of my father.
Those of you who’ve gotten The Call know the jarring mix of emotions that come with it, and right now we’re digging through the accumulated belongings of a man who — like many […]
By Tom Chandler on May 7, 2008 in Business of Freelancing, Copywriting | 3 Comments
I’ve repeatedly said you should pick the clients and projects that interest you, get your foot in the door (via lumpy mailers), and get the business.
But how do you pitch prospects — and make them buy what you’re proposing?
I’m working on a pitch right now. (And yes, I generated the meeting via a […]
By Tom Chandler on May 7, 2008 in Copywriting | 0 Comments
Michael Stelzner of Writing White Papers blog fame has garnered a barrage of bloggy notice for his recent (and ongoing) free video releases. He offers you an interesting glimpse into his lead-generation white paper strategy, and it’s worth a few minutes of your time (you can read the blog entry here).
Even if you […]
By Tom Chandler on Apr 28, 2008 in Business of Freelancing, Copywriting | 8 Comments
In a prior post, I wrote about the growing commercial value of high-quality content — and why content-based marketing offers long-term opportunities to new copywriters.
Now — Nicholas Carr (who remains a favorite online read) — points out why you don’t want to be somebody else’s free content generator (a point also made by Brian […]
By Tom Chandler on Apr 25, 2008 in Business of Freelancing, Copywriting, Engagement Marketing | 6 Comments
I’ve repeatedly highlighted the marketing benefits of quality content, and believe engagement marketing gigs (blogs, e-newsletters, etc) offer copywriters a shot at excellent long-term (and profitable) projects.
Next time you’re pitching a content project, don’t forget to roll out this excellent example from a Direct Magazine article by Joe Pulizzi:
Being Girl, sponsored by P&G brands […]
By Tom Chandler on Apr 21, 2008 in Business of Freelancing | 14 Comments
Say you wanted Double Chocolate Fudge ice cream, but the ice cream folks kept handing a single scoop of Mango Fruity Bubblegum across the counter.
You’d leave and go where you got to pick the flavor, right?
So why do so many copywriters passively let the universe pick their clients for them — when they […]
By Tom Chandler on Apr 16, 2008 in Copywriting, Personal | 5 Comments
Brandweek ran a story on deceptive marketing practices, and because of my outspoken advocacy of ethical marketing, I was extensively quoted.
By Tom Chandler on Apr 16, 2008 in Copywriting | 7 Comments
Today’s clients are using landing pages a bazillion different ways, making them a true “bread and butter” category for any online copywriter.
The good news is the Copywritering Maven’s landing page makeover series on Copyblogger has been rolled together on one page, so you can access them all with a single click.
The Maven managed to jam […]
By Tom Chandler on Apr 9, 2008 in Blogging, Business of Freelancing | 19 Comments
Copywriters are being asked to write for little more than the exposure, and many are apparently saying yes. If we value our work so little, why should our customers value it more?
By Tom Chandler on Mar 31, 2008 in Writer tools | 10 Comments
Modern Web browsers (like Internet Explorer or Firefox) are far nicer than the limited creatures we wrestled with in the mid-90s, but as “Web 2.0” matures, why are we still using Web 1.0 browsers?
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Tom Chandler has written copy and consulted on marketing issues for more than 20 years.
He writes three blogs and lives at the base of a 14,000' volcano.
Despite this, he remains amazingly youthful and handsome.
Like my blog? Visit my Copywriting Web site.
Why is interrupt fading, and engagement growing?
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