Author Archives

I’ve written copy for 22+ years. And learned a good copywriter delivers more than vowels, consonants and punctuation.

I’m Tom Chandler. And welcome to the Underground – an exploration of copywriting beyond the words.

Comfort Is Your Enemy (or, Why Throwing Bricks Through Windows Is a Good Thing)

An influential professor always told me that comfort is your enemy, which is why – every once in a while – we all need to pick up a brick and toss it through one of the plate glass windows which so neatly contain our lives.
In other words, if you want to grow, you sometimes need [...]

Weekly Tweetfest

DebNg (freelance writing jobs blog) posts a list of 43 helpful blogs for writers – including a few I hadn't read: http://ow.ly/pHqw #
Meet the new Microsoft – same as the old MS (sells patents so others will attack Linux for them. Reading this EU?) http://tinyurl.com/me5h2b #
The Big Picture photoblog publishes tribute to 9/11 (including Smithsonian's [...]

Google to Struggling Newspapers: Have You Guys Ever Tried Porn?

Google isn’t universally loved by newspaper execs and other content creators, who notice Google’s making boatloads of money from content created by others – much of which is originally found in newspapers.
Now – with newspapers struggling – Google’s noticing that the source of much of their salable content may disappear. And even Google knows that’s [...]

Friday Follies: Know Your Fonts From Your Cheeses?

My love of all things typographic isn’t exactly a secret, but even I found myself taking a beating at the hands of of the “Cheese or Font” test. (Hat tip to Chile Underground for this one.)

I’m the kind of guy who would tell you I know my Gouda from my Goudy, but apparently not nearly [...]

Weekly Tweetfest

No love for "Social Media Experts" from Fanboy: http://bit.ly/337PI6 #
The perfect eating utensil for writers getting dumb feedback from clients or editors over lunch: http://ow.ly/ouZw #
Just ordered a 15" laptop from Dell Outlet for $326… (after 20% off coupon). Recession's good for something… #

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Weekly Tweetfest

Freelancing as a Lifeboat: thoughtful essay by former magazine employee http://tinyurl.com/mfrrdj #
It's an email day for me; several to produce for clients. Thank goodness for Dave Matthews and MailChimp. #
Test flying Hootsuite (with search columns). Twitter really is already overrun with spam. #
Need free "hand drawn" notes and words for your sales copy? Got 'em [...]

oDesk Picks Top 40 Freelance Writer Blogs (They Like Us – They Really Like Us!)

The Copywriter Underground – despite serving mostly as an outlet for a grouchy, geezerish copywriter bent on annihilation of social media mega-hype – has been picked by the oDesk blog as one of the Top 40 Writer’s blogs.

And yes, it appears that oDesk actually visited the blogs in question instead of simply crafting another linkbait [...]

The Friday Follies Video: iPhone Meets the Needs of Stalkers

I laughed so hard, I almost shot verbs out my nose:

(tip of the hat to American Copywriter for this gem)

My Dirty Little Small Business eMail Marketing Secret (Hint: It’s WordPress)

Spend too much time in the echo chamber that is social media, and you’d think email marketing is dying – nipped in the bud by sexier, more “realtime” media.
Don’t believe it.
Even in the grips of the recession, email marketing is enjoying a renaissance. And yes, “Twitter gets the press, email gets the order” is a [...]

Have You Hugged Your Online Marketing Map Today?

Lately, there’s been precious little writing going on here – an odd reality given that you’ll find the word “writer” in this blog’s title.
It’s not sloth.
It’s a slew of new Web projects. A little teaching. A rare fly fishing vacation/road trip. And the happy byproduct of taking my own advice (I know, it amuses me [...]