My love of all things typographic isn’t exactly a secret, but even I found myself taking a beating at the hands of of the “Cheese or Font” test. (Hat tip to Chile Underground for this one.)
I’m the kind of guy who would tell you I know my Gouda from my Goudy, but apparently not nearly [...]
No love for "Social Media Experts" from Fanboy: http://bit.ly/337PI6 #
The perfect eating utensil for writers getting dumb feedback from clients or editors over lunch: http://ow.ly/ouZw #
Just ordered a 15" laptop from Dell Outlet for $326… (after 20% off coupon). Recession's good for something… #
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Freelancing as a Lifeboat: thoughtful essay by former magazine employee http://tinyurl.com/mfrrdj #
It's an email day for me; several to produce for clients. Thank goodness for Dave Matthews and MailChimp. #
Test flying Hootsuite (with search columns). Twitter really is already overrun with spam. #
Need free "hand drawn" notes and words for your sales copy? Got 'em [...]
The Copywriter Underground – despite serving mostly as an outlet for a grouchy, geezerish copywriter bent on annihilation of social media mega-hype – has been picked by the oDesk blog as one of the Top 40 Writer’s blogs.
And yes, it appears that oDesk actually visited the blogs in question instead of simply crafting another linkbait [...]
I laughed so hard, I almost shot verbs out my nose:
(tip of the hat to American Copywriter for this gem)
Spend too much time in the echo chamber that is social media, and you’d think email marketing is dying – nipped in the bud by sexier, more “realtime” media.
Don’t believe it.
Even in the grips of the recession, email marketing is enjoying a renaissance. And yes, “Twitter gets the press, email gets the order” is a [...]
Lately, there’s been precious little writing going on here – an odd reality given that you’ll find the word “writer” in this blog’s title.
It’s not sloth.
It’s a slew of new Web projects. A little teaching. A rare fly fishing vacation/road trip. And the happy byproduct of taking my own advice (I know, it amuses me [...]
The Underground’s all about chasing clients via alternate channels, though I’d suggest cardboard signs may not represent the best use of your time.
This spoof video is funny, but in a painful way; I participated in a few new client pitches that – in terms of dignity and professionalism – didn’t exceed this level by all [...]
Like you, I receive the emails every week. They spell out a golden “opportunity” which allows me to write for an emerging content site.
Inevitably, the arc of the communication is predictable; it always ends at a place where the site gets the content, and the writer gets screwed.
What’s remarkable is how many people tumble for [...]
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Google to Struggling Newspapers: Have You Guys Ever Tried Porn?
Google isn’t universally loved by newspaper execs and other content creators, who notice Google’s making boatloads of money from content created by others – much of which is originally found in newspapers.
Now – with newspapers struggling – Google’s noticing that the source of much of their salable content may disappear. And even Google knows that’s [...]