The Copywriter Underground

Copywriters are being asked to write for little more than the exposure, and many are apparently saying yes. If we value our work so little, why should our customers value it more?

Airgun writer Tom Gaylord dominates the airgunning editorial niche, getting paid to write the industry’s most successful blog, numerous paid articles, podcasts and even video. The secret of his success doesn’t revolve around choosing the right adjectives…

The Copywriter Underground has once again been picked as a Top 10 Blog for Writers — a fact which shocks us as much as anyone.

I was asked to write a monthly column for Chief Marketer about blogging and engagement marketing, and my second effort just hit the newsstands (the virtual, online newsstand).
It focuses on The Britannica Blog — a stunning new blog effort from one of the oldest brands in the knowledge business. Until I’m back from vacation (my […]

One benefit of blogging is visibility. In my case, that visibility translated into a client or two, though even clients who find me via my “static” copywriting site mention my copywriting and engagement marketing blogs.
After all, credibility and visibility are critical elements of the sales process. Blogging helps with both.
It’s how Chief Marketer magazine found […]

Roberta Rosenberg of the Copywriting Maven tagged me as one of the five blogs that make her think (if only a little).
I got a little rush from that; I read Roberta’s posts religiously (at her own blog and her guest posts on the Copyblogger site). We’ve both been around a long time, and frankly, she […]

The GetOutdoors blog (a Top 10 blog in the outdoor niche) is looking for a couple bloggers.
The faint of heart need not apply.

They’re looking for good writers with a little attitude, and they’re even willing to pay for it. I’m too busy making millions off my own outdoor blog to single-handedly turn them into a […]

“Google Says Blogging is Dead” one headline screams, while BusinessWeek asserts blogs are being “Twitterized” — that blogging’s apparently too-thoughtful posts are being replaced by shallower, less-thought-intensive bursts of information.

Are blogs dead? Should my clients reconsider my advice to build and populate business blogs — and offer 140 character micro-thoughts instead?
Should I be planning for […]

This tidbit from the Black Star Rising blog (the very cool blog of the Black Star photo agency) suggests ad agencies are lagging more than a little bit in the online department:
Consider this little story told by Jan Leth, executive creative director of OgilvyInteractive North America. The agency was assigned by Six Flags to do a promotion […]

You hear it everywhere on the blogosphere. “Find a niche, and then dominate it.”
It’s great advice – especially when your livelihood is tied to your blog.
I’ve long wanted to write a post on this topic, and when Michael Stelzner published his White Paper Industry Report, I knew I had my hook.

You see, Michael’s Writing White […]