The Copywriter Underground

If it’s one thing I know about Carson at Content Done Better, it’s that he doesn’t do much of anything halfway.
Recently he announced he was getting out of the business in favor of a high-paying job. And rather than let all his hard blogging work just waste away, he’s decided to sell his Content Done […]

Talking to other copywriters is a treat — especially when they’re all good at what they do.
Sunday evening’s BlogTalkRadio “Nuts & Blogbolts” discussion left me with a page of scribbled notes, a brain buzzing with ideas, and a deeper appreciation for the vision of my fellow copywriters.
It’s not every day you get to sit down and […]

 Photo by Daniel Deak Bardos.
Things have been a little sleepy around the Underground lately. I’m swamped with work, and I’ve been making some long-overdue improvements to the other facets of my marketing process.
Still, I haven’t forgotten my readers.
I’ve written a mini-case study featuring pair of fun ads, and have another post ready for final editing. […]

One media outlet “gets it.”
That’s my conclusion about David Bradley (Atlantic Media owner), who is looking to revitalize the “Atlantic” media brand, and he’s looking to online talent to do it for him.
From Poynter Online - Romenesko :
Atlantic Media owner David G. Bradley wants to recruit a group of uber-experts to form what he […]

We can safely say that my strength as a blogger doesn’t lie with my knowledge of the technology. Hell, I’m still trying to get the damned MyBlogLog pictures to appear in the sidebar.
That’s why posts like: How to Get More Comments, Less Spam from Michel Fortin’s blog are candy to me; they help me build a more […]

A new meme is in the air; this one focused squarely on “Why I blog.”
I was tagged by the redoubtable Michel Fortin, and in only twenty-two words we’ve already stumbled on my first reason for blogging.
Reason #1: Other Bloggers.
When you’re blogging about copywriting, you’re doing so alongside an intriguing group of new, experienced and […]

The Deep Jive Interests blog references an interesting study - one that exposes a certain amount of hypocrisy in the Public Relations industry (yes, we’re shocked too). According to Deep Jive:
Yes, you can file this under “talking a good game”, because the results show that while most PR executives believe in the blogging as an […]

No doubt many of you winced when you read my “Carson deletes Content Done Better blog by accident” post. It included a long letter from Carson detailing the moments before and after he accidentally wiped his blog - and the hundreds of posts it contained - from the face of the planet.
Ouch. The hair on the back […]

Newsweek columnist Anna Quindlen pens a review of the movie “Freedom Writers,” but also touches upon the value and role of writing in today’s society.
Jan. 22, 2007 issue - The new movie “Freedom Writers” isn’t entirely about the themes the trailers suggest. It isn’t only about gang warfare and racial tensions and tolerance. It isn’t […]

Have we truly witnessed the birth of the “Power 150″ top marketing blogs list? And given the long tail, does it even matter?

A quick scan suggests only one pure copywriting blog (The Copywriting Maven), and that copywriting’s heavy hitters (Copyblogger, Writing White Papers, Fortin, etc) seem strangely absent.
Of course, marketing is a much bigger sandbox […]