The Copywriter Underground

There’s a meme going around, and unlike a virus, this one’s OK to catch. It’s a list of “Z-list” blogs, and I’m supposed to post the list after adding a few more names to it.
 The idea, of course, is to create a tidal wave of links for the lesser-trafficked marketing blogs, and I admit that [...]

I just finished reading an intriguing blog post about article marketing using affiliate links. While I see the logic, it’s a wholly foreign concept to someone who’s written ads, direct mail and Web sites for better than two decades.
Have It Your Way.
If you’ve read the Copywriter Underground for long, you’ll realize I’m hot on the [...]

Michael Stelzner of Writing White Papers recently published a list of the top posts of the year from those occupying the Top 10 Writer’s Blogs slots.
As you could imagine, choosing one post from a year’s worth of them isn’t easy, and those chosen by the respective writers cover a lot of ground.
They’re worth a [...]

Deb Ng’s Freelance Writing Jobs might be the most-visited writer’s blog. It’s a well-deserved distinction given the amount of time she puts into finding and listing freelance gigs.
This time, she put together a list of blogs worth visiting, and they’re not limited to writing blogs either.

My favorites include the book blogs, music blogs, and a [...]

I got tagged by Michael Stelzner (of Writing White Papers) to reveal five things about myself that you probably don’t know.
You can read his five deep, dark secrets here, though they’re not quite felony material (I liked the worms story, but c’mon Michael, there’s gotta be a dark underbelly there somewhere).
What Michael doesn’t know is:
I’ve already [...]

I posted a pair of stories on my Engagement Principles blog about the FTC’s newly released regulatory stance on Word of Mouth (WOM) marketing.
Right now I’m on a pair of tough deadlines, but I wanted to move the highlights before it slipped off too many radar screens.
First, this Advertising Age story (my [...]

I just posted a short profile of BzzAgent on my Engagement Principles blog, and telling you is my way of saving myself the trouble of copying and pasting the whole thing over here.
Instead, I’ll point out that BzzAgent is a word-of-mouth marketing company who has already dispensed with the “traditional” blog format. What are they [...]

In a stunning example of just how bad the drug problem has gotten in this country, readers (and Michael Stelzner) have decided that the Copywriter Underground ranks among the Top 10 Writer’s Blogs.
Kudos to Michael Stelzner of the Writing White Papers blog for wading through all the nominations, and to Carson of Content Done Better [...]

Michael Stelzner’s Writing White Papers blog is craftily holding a “Top 10 Writer’s Blogs” contest, a brilliant maneuver in terms of traffic and recognition, but a little akin to picking your favorite child.
And yes, I’ve been nominated by Carson at Content Done Better, but if you feel so moved to add a little love to [...]

Blog schizophrenia. It’s nasty business, and I’m just saying no.

The Copywriter Underground was orginally fashioned to be my contact with other copywriters (none of whom live in my particular chunk of nowhere - 14,162′ Mt. Shasta).
But my interest in Engagement Marketing kept cropping up. Half the time I was talking to copywriters. The other half [...]