The Copywriter Underground

Deb Ng’s Freelance Writing Jobs might be the most-visited writer’s blog. It’s a well-deserved distinction given the amount of time she puts into finding and listing freelance gigs.
This time, she put together a list of blogs worth visiting, and they’re not limited to writing blogs either.

My favorites include the book blogs, music blogs, and a [...]

I got tagged by Michael Stelzner (of Writing White Papers) to reveal five things about myself that you probably don’t know.
You can read his five deep, dark secrets here, though they’re not quite felony material (I liked the worms story, but c’mon Michael, there’s gotta be a dark underbelly there somewhere).
What Michael doesn’t know is:
I’ve already [...]

I posted a pair of stories on my Engagement Principles blog about the FTC’s newly released regulatory stance on Word of Mouth (WOM) marketing.
Right now I’m on a pair of tough deadlines, but I wanted to move the highlights before it slipped off too many radar screens.
First, this Advertising Age story (my [...]

I just posted a short profile of BzzAgent on my Engagement Principles blog, and telling you is my way of saving myself the trouble of copying and pasting the whole thing over here.
Instead, I’ll point out that BzzAgent is a word-of-mouth marketing company who has already dispensed with the “traditional” blog format. What are they [...]

In a stunning example of just how bad the drug problem has gotten in this country, readers (and Michael Stelzner) have decided that the Copywriter Underground ranks among the Top 10 Writer’s Blogs.
Kudos to Michael Stelzner of the Writing White Papers blog for wading through all the nominations, and to Carson of Content Done Better [...]

Michael Stelzner’s Writing White Papers blog is craftily holding a “Top 10 Writer’s Blogs” contest, a brilliant maneuver in terms of traffic and recognition, but a little akin to picking your favorite child.
And yes, I’ve been nominated by Carson at Content Done Better, but if you feel so moved to add a little love to [...]

Blog schizophrenia. It’s nasty business, and I’m just saying no.

The Copywriter Underground was orginally fashioned to be my contact with other copywriters (none of whom live in my particular chunk of nowhere - 14,162′ Mt. Shasta).
But my interest in Engagement Marketing kept cropping up. Half the time I was talking to copywriters. The other half [...]

The outdoor clothing market is crowded and competitive. How does a new company build a space for itself in a very tough market?
Welcome nau. Enter the Engagement Principles.
A key tenet of The Engagement Principles stipulate that true engagement occurs when customers and organizations share values and passions. Nau (Maori for welcome) is a brand-new outdoor [...]

I’d love to sit and blog more today, but the skies are clouding over, rain is coming, and it’s a perfect day to go fishing.
So I’m going fishing. But I’ll leave you with this…
In the wake of the YouTube acquisition, the thoughtful-but-wordy Communities Dominate Brands (CDB) blog wrestles with the concept of building an online [...]

I use Bloglines to aggregate my RSS feeds, but like any old guy with a failing memory who posts on more than a couple blogs, I’ve lost track of important conversations among the blur of comment boxes.
Since the beauty of a blog is the capacity for give and take, I went looking for a tool [...]